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William and Kate Middleton’s Instagram following takes the lead over Prince Harry and Meghan Markle

The Duke and Duchess of Cambridge have hit 11.4 million followers on Instagram, just beating the Sussexes by 100,000 followers.

Prince William, 37, and Kate Middleton, 38, who run the Kensington Palace Royal account have overtaken Prince Harry, 35, and Meghan Markle, 38, who run Sussex Royal, in the past week.

The Sussexes had seen their following skyrocket since announcing their retreat from the public eye in January, but over the past week were overtaken by the Cambridges as they begin to post less amid their new life in Canada.  

The Sussexes, who currently boast 11.3 million followers, initially experienced a surge in followers after their final week of royal duties this month, which saw them attend the Endeavour Awards, the Mountbatten Festival of Music and Commonwealth Day Service.

Meghan and Harry were also seen attending church service with the Queen, and visiting The National Theatre and Robert Clack Upper School in Dagenham.

The couple apparently bid a tearful farewell to their staff during an intimate dinner, and Meghan has returned to Canada to be with baby Archie. 

A look at their respective Instagram accounts shows that while Kate and William have shared 2,039 posts, Harry and Meghan have only posted 215 times since last April.           

The Kensington Royal account gets an average of 300,000 likes for their posts, with statement posts including Kate Middleton’s birthday racking up 1.2 million likes.

Meanwhile Sussex Royal gets a similar average, but their recent post announcing they would be stepping down garnered almost 2 million likes from supportive fans. 

While William and Kate’s account follows just under 100 people, Harry and Meghan follow new accounts each month to highlight charitable causes – this month following just one account which promotes positive news.  

In January, the Duke of Sussex said he is ‘taking a leap of faith’ in stepping back from his life as a member of the royal family, but ‘there really was no other option’.

Harry gave an emotional speech, where he told the ‘truth’ about leaving royal duties behind in a bid for a ‘more peaceful life’ for his family.

From the spring, the duke and duchess will stop using HRH, spend the majority of their time living in Canada, and pay back the taxpayers’ money spent renovating their Frogmore home. 

In a speech at a private event for his charity Sentebale on Sunday night, Harry told invited guests: ‘What I want to make clear is we’re not walking away, and we certainly aren’t walking away from you.

‘Our hope was to continue serving the Queen, the Commonwealth, and my military associations, but without public funding. Unfortunately, that wasn’t possible.

‘I’ve accepted this, knowing that it doesn’t change who I am or how committed I am.

‘But I hope that helps you understand what it had to come to, that I would step my family back from all I have ever known, to take a step forward into what I hope can be a more peaceful life.’ 

 

 

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