BTS debuted the music video for their first-ever all-English single Dynamite on Friday.
And the popular South Korean boy group set the new record for the biggest 24-hour debut, amassing a whopping 101 million views in its first day on the platform.
‘BTS (방탄소년단) ‘Dynamite’ Official MV set a new all-time 24hr record, surpassing 100M views with 101.1m views in the first 24 hours,’ a YouTube spokesman confirmed to Forbes.
‘Dynamite’s new record means it is the first, and currently the only, YouTube video in history to receive more than 100 million views within its first 24 hours.’
Dynamite also happened to set the record for ‘biggest music video premiere’ on YouTube, by garnering over 3 million concurrent viewers during its premiere on Friday.
The nearly four-minute music video takes viewers on a colorful, multi-set journey as the seven group members effortlessly execute their choreography, while sporting ultra stylish menswear.
Not content with just dominating the YouTube realm, Dynamite also saw BTS break the record for the biggest Spotify debut of 2020, when it garnered 7.779 million streams in its first 24 hours.
The track also set multiple iTunes records, becoming the fastest song to ever reach number one in 100 countries, with a time of just eight hours, and making BTS the only artist to ever have five songs achieve 100 number ones.
BTS, which consists of group members RM, Jin, SUGA, J-Hope, Jimin, V, and Jungkook, recently opened up about their first-ever English-only single and how they hoped it would bring ‘happiness and confidence’ to their devote fanbase amid COVID-19.
‘Dynamite sends a message of happiness and confidence. It says, even though we’re going through tough times, let’s do what we can in our places, let’s find freedom and happiness through dance and music,’ explained SUGA of the song’s meaning.
He added: ‘I would say it’s a song dedicated to all the people who felt like they have fallen down whilst running a marathon.’
BTS is currently preparing their new album, which currently remains unnamed, and is set to debut in the coming months.
‘We are still working on our album, it’s still a go. Our goal is to release it in the second half of this year. This new album has the highest participation rate of any other albums that we released, and we’re working really hard,’ Jimin explained in a recent interview.
The record will be almost entirely put together by the members themselves, including the album artwork and the overall production.
He continued: ‘We can’t pinpoint an exact release date just yet, but as much as [our fans] are waiting for us, we really want to see you too so we’re going to work harder.’