Press "Enter" to skip to content

Apple’s new floating store in Singapore has underwater boardroom

Apple is opening its first-ever floating Apple store September 10 in Singapore’s Marina Bay. 

And the company has now released new photos of the interior, which includes rows of trees, streaming sunlight and an underwater boardroom.

When the sun is out, the massive globe’s 114 glass panels will offer 360-degree panoramic views of the Singapore skyline and iconic waterfront.

At night, the company’s ‘most ambitious retail project’ will gently glow in a nod to the traditional paper lanterns carried by participants in the Mid-Autumn Festival.

A narrow slit at the top, called an oculus, allows natural sunlight in and, from above, gives the appearance of a glass iris.

The oculus was inspired by the Pantheon in Rome, the company said in a release.

Inside, uniquely shaped baffles counter the angle of the sun’s rays and provide a nighttime lighting effect.

A statement on the Apple website promises the store ‘will be at the heart of creativity, a place we’ve made for you to capture your ideas and passions.’

And those ideas can be expressed in almost any tongue – the store’s 148-person staff speaks more than 23 languages in all.

Inside the massive dome, customers will find a Genius bar and the usual array of Apple products and accessories for sale, nestled inside rows of trees.

‘The green garden city of Singapore flows into the store,’ the company said ‘providing additional shading and soft shadows through the foliage.’

A video wall serves as the stage for Today at Apple sessions featuring local artists, musicians, and creators.

On the lower level, entrepreneurs and developers can meet with Apple team members in the company’s first underwater boardroom.

The store also has an elevated boardwalk and an underwater tunnel connecting to the shops at Marina Bay Sands.

Apple’s history in Singapore goes back more than four decades, with the first corporate office opened in Ang Mo Kio in the northeast.

In 1981, that team produced most of the printed circuit boards used in Apple II computers worldwide.

“We couldn’t be more excited to open the breathtaking Apple Marina Bay Sands in Singapore, building on our commitment to this special place that began more than 40 years ago,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People.

“Our passionate and talented team is ready to welcome this community to our new store and deliver the care and support that our customers around the world love.” 

Apple Marina Bay Sands will officially open its doors Thursday, September 10 at 10 am local time.

Due to the pandemic, customers will have to make an appointment and occupancy will be limited.

Masks and temperature checks will also be required.

Marina Bay Sands has become a major international tourist destination, especially after appearing in the 2019 romantic comedy Crazy Rich Asians.

Visitors flock to the stunning rooftop infinity pool and observation deck, as well as nearby attractions like the ArtScience Museum and the Gardens by the Bay.

Apple already has two locations in Singapore, one on Orchard Road and another in Singapore Changi Airport.

When he visited Singapore in December, Apple CEO said the city-state ‘could use a third store,’ commenting that the Orchard Road store was ‘pretty full.’

‘We try to look at where people are and where people live and arrange the Apple stores where it’s reasonably convenient to go to,’ Cook told The Straits Times.

This is the first Apple Store that floats on the water, but the company has made design a key element across its 511 consumer destinations.

In July, Apple opened a two-story store in Bangkok’s bustling Ratchaprasong district with a cantilevered tree ‘canopy’ at its center.

Entrances on the upper and lower levels of Apple Central World connect visitors directly to a nearby shopping center and Skytrain station.

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *