The prospect of a stable job and the potential in the UK to assist with testing and vaccination may be behind the surge.
The British Army says it is on track for the second time in eight years to reach its annual recruitment goal, with early signs that the pandemic crisis has served as a “call to service.”
A total of 7,719 young people have enlisted with just under three months to go before the end of the recruiting year in March. That’s 78% of the necessary amount, giving Army leaders confidence that the target will be achieved.
The Ministry of Defense (MoD) is officially not yet ready to say that Covid-19 helped with recruitment, but a MoD source said they believed that among the factors pushing young people to enter the army was the nearly year-long crisis.
During periods of economic weakness, applications frequently increase, and the Army provides a stable job at a time when many other jobs opportunities have been reduced.
The obvious need to help develop covid testing and vaccination sites around the UK was another factor cited. The source added, “It’s clear there is a call to serve,”
Currently, five thousand troops and other members of the armed forces are stationed in different places around the UK. In what the Defense Ministry described earlier this week as “the largest homeland security operation in peacetime.”
This includes 800 workers in Manchester carrying out coronavirus studies, another 420 in neighboring Lancashire and 390 in Kent, as well as 160 planners and logisticians helping to quickly establish plans to distribute the vaccine to sites around the world.
“In a uniquely challenging year for all of us, it has been remarkable and really encouraging to see the large number of talented young people wanting to join the Army.” Lieutenant General Sir Tyrone Urch, commander of Home Command, said.
After the recruiting process was partly privatized in 2012, recruitment was broken down, with Capita managing the contract jointly. For six years in a row, targets have been missed, and the Army remains 8 percent below its official requirement of 82,050.
Since the success of a divisive promotional campaign in 2019 that invited “snowflakes” and “phone zombies” to join, there were some signs of recovery before the pandemic – along with a relaxation of health conditions that made it easier for overweight people to meet recruitment standards.
In 2019-20, that meant the recruitment target was reached.
But the leaders concerned warned long before the pandemic of the pressures they faced. “Socio-economic and political factors have made life difficult,”Socio-economic and political factors have made life difficult.
Today’s ad campaign, introduced this year, targets young people who fear failure with the slogan, “Fail.”
Learn. Win. The TV spots show hardship being conquered by soldiers, one with his face trapped in the mud while another struggles on a training march to keep up the pace.
Boris Johnson proposed an extra £24 billion for the armed forces in November over the next four years, but a fresh report published today reveals that all the real boost is going to the equipment budget of the Defense Department.
Support for existing expenditures, including soldiers’ pay and assistance, will decline by 2% in real terms by 2024-5.
Malcolm Chalmers, deputy director general of the RUSI think tank, said, “This is likely to require tough decisions across all the main elements of the MoD’s current budget,”