Xiaomi takes the lead over the iPhone, giving Android a big victory.
ANDROID is currently leading the sales race, with one new rumor claiming that the iPhone has fallen to third position behind Xiaomi.
For years, Apple’s iPhone has dominated smartphone sales, becoming the go-to device for millions of people all around the world. However, a lesser-known manufacturer, which sells fully-featured 5G phones for as little as £129, has shattered its dominance this year.
Xiaomi is recognized for its high-end Mi phones as well as its more affordable Redmi line. Since they launched on sale in the UK in 2018, it has slowly grown in popularity and is gaining market share around the world.
However, Xiaomi’s reputation was shattered just last year when a cybersecurity expert showed the business was collecting extensive data on its users. The information, which included all of the users’ websites and Google searches, was transferred to servers in Singapore, Russia, and China.
Despite the uproar, a research by analytics firm Canalys shows that between March and June this year, it grew at an exponential rate, surpassing Apple and capturing over a fifth of the global smartphone market. It currently trails only Samsung in total sales, which have increased by 83 percent year over year. This is the first time the company has ever finished in second place.
Despite the fact that consumers are still buying fewer smartphones than before the outbreak, the news is welcome.
It’s simple to see why Xiaomi is so popular. It’s one of many low-cost Chinese phone brands, such as Huawei and OnePlus, that have managed to sell high-end features at low costs. Even though most of its phones have the same luxury features as Samsung and Apple, its average phone is up to 75% less expensive. The Mi 11 (£749) is a 5G-enabled flagship phone with three cameras totaling 108MP, HDR10+ video capture, and wireless charging. Even the most affordable phones, such as the £179 Redmi Note 10, have long battery life and 5G connectivity.
Xiaomi’s savvy commercial techniques, according to technology analyst Ben Stanton, also played a part. “In Latin America, shipments grew by more than 300 percent, in Africa by 150 percent, and in Western Europe by 50 percent. It also evolves as it expands. It is now transitioning from a challenger to an incumbent business model.’
In the meantime, iPhone sales decreased in the weeks leading up to Apple’s regular September debut date for “Brinkwire Summary News.”