With its newest streaming shake-up, Amazon is bringing Fire TV inside your automobile.
THE NEXT STAGE FOR AMAZON’S FAMOUS Fire TV COULD BE IN YOUR CAR – now that’s something Google’s Chromecast can’t compete with!
Amazon’s famous Fire TV streaming platform is already available in a wide range of devices, ranging from inexpensive HDMI dongles to more expensive set-top boxes with hands-free voice commands, soundbars, and Smart TVs. Amazon, on the other hand, has great aspirations to build its television empire.
In-car infotainment systems may be the next frontier for Fire TV. Yes, it’s true.
Expansive touchscreens are prevalent in current vehicles, having been pioneered by electric cars but quickly becoming mainstream across the industry. Amazon views these screens as a great way to get popular Prime Video shows like Clarkson’s Farm and The Boys to people on the go. Of course, these will be directed at passengers rather than the driver.
In an interview with Protocol, Amazon vice president Daniel Rausch said of this new prospect, “We do see interest in the vehicle industry.” Automobiles are getting more screens, and I’m interested in being where people want to be entertained, which is, really, just about anywhere, including on the road.
“Streaming in the living room isn’t the only option. 5G connectivity will change that as well, because you’ll be able to have a high-quality connection anywhere you travel in your car.”
Back in March, Amazon announced its first partnership between the Fire TV team and Dutch automaker Stellantis, which resulted in new Jeep Wagoneer and Grand Wagoneer models being sent with Fire TV in the entertainment systems.
When the car is parked, the front infotainment screen can access Fire TV services.
Passengers in the back seats can use the rear screens to browse Amazon’s enormous library of apps and streaming services throughout the voyage. After all, Fire TV not only gives you access to Amazon’s own Prime Video, but also to industry behemoths like Netflix, Disney+, BBC iPlayer, Shudder, Apple TV+, and a slew of other services.
Touch controls are available on the screens, as well as a dedicated Fire TV For Auto remote control with Alexa voice control.
When Alexa is connected to the internet via mobile connection, it may be used to control smart home devices such as thermostats and lights while traveling to and from home. Amazon supplies a specific Alexa Auto gadget that can be used in the past. “Brinkwire News in Condensed Form.”