Amazon Prime Day 2019 is bigger than ever this year, running a full 48 hours on July 15 and 16. The deals don’t stop with the Seattle-based e-commerce giant, however: an increasing number of retailers are throwing their own, competing sales in order to take advantage of the shopping mania into which Amazon has whipped American consumers. One benefit to these other sales is that they don’t require a subscription in order to take advantage, like Amazon Prime. The net result is that Prime Day has grown into a sort of general shopping holiday, like Black Friday/Cyber Monday in the US. So far, we have confirmed competing sales from Dell, Ebay, GameStop, Newegg, Target, and Walmart.
Before Prime Day comes around on Monday, you can brush up on our general tips for getting the best deals. Gamers will also want to take note of Twitch Prime’s freebies on offer this year. We’ll be posting all the best gaming-focused deals from Prime Day as they go live, but be sure to check out all of the competing sales below to ensure that you secure the most bang for your buck.
Dude, you’re getting a deal! Dell’s response to Prime Day is to host Black Friday in July from now through July 15 at 8 AM ET / 5 AM PT. The sale includes some serious discounts on items across every section of the store, including gaming PCs and laptops, monitors, and accessories. Signing up for Dell’s loyalty program (which has no fees or subscription charges) can also net you an additional 3% back on purchases when you spend $500 in a 12-month period (which isn’t that hard if you buy a computer). Check out some of the best gaming-related deals below.
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That’s not all, though! As soon as Black Friday in July ends, Dell is following it up with Cyber Monday in July, running from July 15-21. Every day of the sale will feature different doorbuster deals that are only available for 24 hours starting at 11 AM ET, or while supplies last. Check out some of the best gaming deals that have been announced so far:
Ebay is making the cheekiest and most direct jab at Amazon with the Ebay Crash Sale on July 15. The name alludes to Amazon’s technical issues last year when the site briefly collapsed under the increased Prime Day traffic. Ebay has stated that if Amazon goes down again this year, additional deals will unlock in the Crash Sale, which is a funny hedge bet on Amazon being overwhelmed again. The announcement promises deals up to 50% off on products from Apple, LG, Samsung, KitchenAid, and Garmin.
In addition to the Crash Sale itself on July 15, Ebay also announced Hot Deals for Hot Days running from July 8 through 22, which includes a variety of deals worth checking every day, such as $22 for Sea of Thieves.
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GameStop’s Game Days Summer Sale runs for two weeks on either side of Prime Day, from July 7 to 20. This is GameStop’s biggest sale of the season, with great deals on games, consoles, accessories, and toys. Highlights include Assassin’s Creed Odyssey, The Division 2, and NBA 2K19 for just $20, a $50 gift card with the purchase of an Xbox One console, or three Funko Pop vinyl figures for $25. See some of the best deals below.
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Platforms: PS4 and Xbox One, unless otherwise stated
If you’re primarily a PC gamer, you’ve probably heard of Fanatical, the digital store that sells officially licensed Steam or Uplay keys, usually at a bargain price. During Prime Day 2019, Fanatical is offering GameSpot readers an exclusive code, GAMESPOT10, that will slash an additional 10% off the price of any game (excluding pre-orders and Star Deals).
This discount code will be available to use on Monday, July 15 and Tuesday, July 16, while Prime Day is live. There are plenty of great deals worth taking advantage of at Fanatical right now, including a major Ubisoft sale with up to 90% off games like Assassin’s Creed Origins and Rainbow Six Siege. With another 10% slashed off those prices, you’re getting them for practically nothing.
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Hardware specialist Newegg has announced its fifth annual FantasTech Sale, which runs from July 8 to 18. Technically, FantasTech itself only spans July 15-16, but this year it’s expanded to include a pre-sale from July 8 to 14, and then an extended sale on July 17 and 18. We’ve broken down what will be included in each phase of the sale below:
In the meantime, Newegg is already offering deals through the weekend, including 50% off select PS4, Xbox One, and Switch games by using code EMCTCUU29. Some of the best game deals include Sushi Striker: The Way of the Sushido (Switch) for $10, Call of Duty: Black Ops 4 (PC) for $22.50, God of War (PS4) for $20, and Marvel’s Spider-Man (PS4) for $25. You can also save 30% on PC gaming accessories with code EMCTCUU28 and 10% off game consoles and accessories with code EMCTCUU26, so check those sales out before Monday. Those discounts are applied on top of any existing markdowns, which leads to some pretty good deals.
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Target has announced that its Deal Days will also run from July 15-16, with savings across the whole store. The deals will only be available on purchases made through the website, but same-day, in-store pick up will be an option for customers with a local Target retail store. As is always the case with Target sales, customers who pay with the REDcard (Target’s store credit card) will save an additional 5% and get free shipping, in addition to free shipping on all orders over $35.
Deal Days doesn’t begin until July 15, but for the week prior Target is offering 50% off a selection of appliances, dinnerware, and other home goods through the website. None of the announced deals have thus far pertained to games or gaming hardware (it’s mostly home goods, appliances, and the like), but you can be sure that we’ll update with any and all that we find as soon as they are announced.
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Walmart’s Summer Savings Event will surround Prime Day by a day or two on either side, running from July 14 to 17. Several early deals will also go up on July 12. There will be big savings in categories across the store, including video games, consoles, and accessories, though we won’t know the particulars until the deals go live on Sunday. One deal is already live: an Xbox One S console with a bonus game, headset, and controller for just $300 (down from $450). Orders over $35 are potentially eligible for free two-day or next-day shipping, depending on location.
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See more Amazon Prime Day 2019 coverage: