T-Mobile should not be allowed to call itself the “Most Reliable 5G Network,” according to the National Advertising Division.
(Photo courtesy of Unsplash user Mika Baumeister) T-Mobile should not be allowed to advertise itself as the “Most Reliable 5G Network,” according to the National Advertising Division. T-Mobile should not be allowed to represent itself as the “most reliable 5G network,” according to the National Advertising Division. This assertion is based on third-party firm testing that compare different wireless providers’ mobile services.
T-Mobile claims to have the “Most Reliable 5G Network” in the United States.
According to a Fierce Wireless report, the business received over a billion samples from 200,000 5G customers between April 12 and September 26 this year, with data indicating that “T-Mobile has the most stable network.”
The NAD is a member of the Better Business Bureau and serves as the advertising industry’s self-regulatory body. After T-Mobile aired two TV advertisements and its internet advertising both claiming to be the “most reliable 5G network,” ATandT brought the situation to NAD’s attention. Only Recommendations are available from NAD. The National Advisory Committee makes suggestions that aren’t legally binding. T-Mobile has stated that it will appeal the verdict, which they are still legally permitted to do.
To back up its assertions, the data uses claims from handsets that use software included in Google Play Store apps. The testing was divided into two categories: coverage and speed.
Misalignment of Test Results and Claims
The NAD stated that while speed and coverage were significant factors to consider, it could not support a dependability claim for 5G networks. T-mobile responded that the NAD allows corporations to utilize third-party “accolades” if the testing is valid and the company’s ad includes the premise and conclusions.
T-Mobile, according to the NAD, must nonetheless conduct an investigation despite the fact that this is the case. The true comment was that, while the NAD allowed cellular providers to publicize their third-party network performance awards as long as they were qualified, it didn’t imply they could do so “without additional inspection.” Also see: Turkey’s Apple stores and online product sales have been halted following a 15% drop in the Lira’s value. To claim the title of ‘Most Reliable 5G Network,’ data was not a ‘good fit.’ According to PhoneArena’s report, the NAD claims that they. News from Brinkwire in a nutshell.