Sky TV subscribers are finally getting a major improvement, courtesy to ITV.

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Sky TV subscribers are finally getting a major improvement, courtesy to ITV.

Next year, SKY Q subscribers will be treated to a major update from ITV, which will provide a “improved watching experience” to living rooms.

All Sky Q subscribers will be happy to hear some excellent news. The satellite TV provider recently announced a renewed collaboration with ITV, promising “an enhanced viewing experience across all of ITV’s content and services.”

The new arrangement will bring the full ITV content experience to TVs via better integration with Sky’s latest and greatest set-top box, which is perhaps the best part of this upgrade. With the debut of the popular ITV Hub app on Sky Q, the present integrated ITV Hub service on Sky+ and Sky Q will be complemented.

Sky claims that this update will provide Q users greater choice and freedom, including the ability to watch all of ITV’s available programs within the ITV Hub user interface, next year.

When it comes to changes, “We welcome the way Sky has continued to develop its product offering since viewers and commercial clients are at the heart of what we do as a business,” Carolyn McCall, CEO of ITV, said.

“For ITV viewers, the agreement means that they have easy and widespread access to our diverse programming, allowing them to watch ITV in the most convenient and relevant manner for them.”

“ITV has been a longstanding partner of Sky, and we are happy to be enhancing and extending our relationship,” said Stephen van Rooyen, Executive VP and Chief Executive, UK & Europe at Sky. ITV’s fantastic content will be combined with all of our customers’ favorite applications and content, as well as the ever-expanding slate of award-winning Sky Originals, all in one location on Sky Q.”

ITV and Sky’s latest announcement comes after Channel 4 made a similar declaration.

The new multi-year deal, announced earlier this month, expands on an existing collaboration that allows Sky members to watch a wide range of on-demand programs through the All 4 streaming service.

The TV companies claim that this new update will allow Sky users to get even more Channel 4 material directly from their remote control.

More than 1000 hours of All 4 Exclusives will be available on Channel 4’s expanded schedule. That’s on top of the current catch-up and boxset offerings. “Brinkwire News in Condensed Form.”

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