Philips has introduced all-new 4K OLED models, putting Samsung TVs to the test.

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Philips has introduced all-new 4K OLED models, putting Samsung TVs to the test.

PHILIPS has announced the OLED+ 936 and OLED+ 986, two new 4K OLED Smart TVs that include the company’s greatest screen technology, HDR choices, and compatibility for next-generation gaming. Everything you need to know is right here.

Samsung is the world’s best-selling Smart TV brand…and has been for the past 15 years. Philips, on the other hand, has come out with a bang with its two flagship televisions, the Philips OLED+ 936 and OLED+ 986.

Given that both of these models were created by Philips, it’s no surprise that they have Ambilight. Ambilight, for those unfamiliar, is a strip of miniature LEDs hidden beneath the bezel around the screen. Colors from whatever you’re watching on-screen are picked up by clever software and bled out onto the wall behind the television.

To change the color intensity, go to the main menu and select one of the options. In the settings, you can even change the color of the wall behind the TV so that the AI can compensate and ensure that the color remains accurate to what is happening on-screen. Everything can be linked together to establish the ambiance for movie night if you have any Philips Hue smart lightbulbs around the house.

The Philips OLED+ 936 and OLED+ 986, of course, feature the latest generation Ambilight, which can be found on all four sides of the television.

The Philips OLED+ 936 and OLED+ 986 both have a 4K Ultra HD resolution and support a variety of HDR formats, including HDR10+ Adaptive, which is a first for Philips TVs. HDR10+ Adaptive is particularly ingenious in that it not only detects and modifies the High Dynamic Range (HDR) visual signature in each scene, but it also analyzes your viewing conditions.

Philips accomplishes this by utilizing the light sensor incorporated into the television to ensure that whatever is displayed on-screen is exactly tuned to your living room, with no loss of detail or contrast. HDR has traditionally performed best in very poorly light spaces… However, this is not always the case when people are watching their favorite movies or boxsets. Philips is nipping at the heels of the market leader by bringing HDR10+ Adaptive support to the OLED+ 936 and OLED+ 986. Samsung announced support for HDR10+ Adaptive at the end of last year, so Philips is nipping at the heels of the market leader by bringing this functionality to the OLED+ 936 and OLED+ 986.

Both of Philip’s new models are performing admirably. “Brinkwire News in Condensed Form.”

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