Huawei recently published some image samples as part of a teaser campaign for the upcoming P30 Pro’s camera with periscope zoom lens — but it turns out they were shot on a DSLR, as spotted by GSMArena. This isn’t the first time that Huawei has faked its phone camera results — the last time it happened was in August 2018 for a Huawei Nova 3 commercial.
The P30 Pro’s camera includes purported specs that sound interesting on paper, including four cameras, a periscope lens (similar to what Oppo pulled off), and 7x zoom. However, if Huawei isn’t willing to be honest to the public in a teaser campaign about the imaging capabilities of its products, then it’ll be more likely that would-be customers will write off their potential (and future) advancements as false.
To make an embarrassing situation even worse, it turns out some of the photos uploaded to Huawei’s official Weibo account were stock photos and not their own original DSLR shots. As GadgetMatch found out by doing a reverse image search, a photograph featuring a young child that was supposedly shot on the P30 Pro is eerily similar (i.e. identical) to a photo originally from someone’s portfolio posted back in 2009. Another fake image sample that featured an erupting volcano turned out to be a stock image from Getty Images.
It’s very possible Huawei simply licensed these photos for its teaser campaign rather than outright copying them, but it’s weird to see them used to represent a smartphone. It’s a bad look.
Having compared the “fake” Huawei P30 sample shots grabbed by GSMAreana with the ones in Richard Yu’s weibo post, it’s safe to say that Huawei updated the pics with a disclaimer *after* being called out. This wouldn’t have been an issue if this was done in the first place. pic.twitter.com/8RmRPFWcIO
After being thoroughly drubbed by the internet, Huawei added disclaimers to the photos used in its original Weibo post. The new text found in the lower-left corner of the photos, says they are creative ads meant for reference only.
Huawei provided The Verge with the following statement about the images:
We’ve been made aware that there might have been some misunderstanding regarding our recent HUAWEI P30 Series teaser posters. We would like reiterate that those are, in fact, only teaser posters, and are only intended to hint at the unique new features that will come with the HUAWEI P30 Series. Huawei has acquired the licenses to the original images and the posters are artistic renditions of said features only.
We’d like to take this opportunity to thank the media for their interest in our posters. We have much to announce in the coming weeks. Please stay tuned!
Maybe Huawei will learn its lesson this time, although I wouldn’t hold my breath.
Update March 12th, 4:38AM ET: Article updated with Huawei’s addition of a disclaimer.
Update March 12th, 10:45AM ET: Statement from Huawei added.