Google has recently announced that its most contentious Chrome update will be postponed for a year.
GOOGLE has just announced that a contentious modification to its market-leading Chrome browser will be postponed.
By a ludicrous margin, Google Chrome is the most popular web browser on the planet. According to NetMarketShare data, Google Chrome currently holds a 69.57 percent share of the browser industry, with Microsoft Edge coming in second with 12.16 percent. Because Chrome is used by such a big percentage of internet users, major sweeping changes to the program could affect the great majority of individuals who use the internet.
And that is one of the concerns about a major change Google has planned for Chrome.
Google is preparing big changes to how third-party cookies function in Chrome, which has been dubbed the “cookiepocalypse.”
For those unfamiliar with cookies, they are utilized by websites to determine whether or not a user has previously visited them.
This can be used to save information about what’s in your shopping cart as well as personalizing other content that appears on your screen when you visit a website again.
Cookies, on the other hand, can be used to track users across numerous websites for marketing purposes, which is a contentious and divisive subject among data privacy activists.
From 2022 onwards, Google has planned to phase away third-party cookies in Chrome.
However, the Mountain View company has announced in a recent blog post that it will begin blocking monitoring cookies in late 2023.
The action, according to Google, will assist anyone affected by the imminent and widespread change in preparing for it.
“We need to move at a responsible pace, enabling ample time for public discussion on the correct solutions and for publishers and the advertising sector to relocate their services,” said Vinay Goel, Chrome’s privacy engineering director.
Other browsers, such as Safari and Firefox, disable third-party cookies in some way.
However, due to Chrome’s large user base, the biggest impact on the advertising business will come when Google implements its own version of cookie blocking.
Concerns have also been expressed that any adjustments Google makes could actually benefit the company.
“The CMA was worried that, without regulatory control and examination, Google’s alternatives could be created and implemented in ways that restrict competition,” the UK’s Competition and Markets Authority (CMA) said earlier this month.Brinkwire Summary News”.