Freeview subscribers have recently received a very delectable new upgrade, but that’s not all.

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Freeview subscribers have recently received a very delectable new upgrade, but that’s not all.

FREEVIEW subscribers have unlocked a tantalizing new lineup of free entertainment. It’s not the only newcomer to set-top boxes around the country.

This morning, Freeview viewers discovered a new channel and catch-up service on their televisions. The free-to-air television service, which is a collaboration between the BBC, ITV, Channel 4, and Sky, has unlocked BITE, a new food and cuisine channel.

Luke Nguyen, Anjum Anand, Peter Kuruvita, Curtis Stone, Manu Feildel, Gary Mehigan, Andy Allen, and Justine Schofield are just a few of the international actors who appear in BITE. It will be available 24 hours a day and will contain a mix of culinary and food programming, according to the channel’s creators. BITE will compete with Discovery’s Food Network, which combined with Good Food in September 2020, in a head-to-head battle.

Discovery just introduced its own streaming service, akin to Netflix, that includes on-demand boxsets, live channel access – including Olympic coverage – and ad-free binging for a monthly price. BITE, on the other hand, is pursuing an entirely different strategy.

Because BITE is absolutely free to watch, advertising breaks will be the only source of revenue for the channel. A number of other recent additions to Freeview employ a similar strategy.

BITE’s team is aiming an expansion to a variety of internet-connected platforms in the UK, including Rakuten TV, in addition to its launch on Freeview.

“The launch of FAST channel is the next step in making our fantastic content available to an ever-increasing number of viewers while also increasing the value we provide to our production partners. We’re excited to collaborate with the production community to bring more quality culinary travel programs to foodies across the UK,” said Mathew Ashcroft, founder of Parade Media Group, a BITE patent firm.

And BITE isn’t the only newcomer to the Freeview lineup.

Those who have a Smart TV or set-top box with Freeview Play, which combines a free-to-air terrestrial channel lineup with on-demand and catch-up services like as BBC iPlayer, ITV Hub, and others. Viewers in England, Wales, and Northern Ireland may now join their Scottish counterparts and watch over 1,500 hours of free catch-up content via the STV Player, which launched this week.

STV Player is attempting to expand its audience by expanding beyond Scotland’s borders. “Brinkwire News in Condensed Form.”

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