Brendan Heard is an author, op-ed writer, painter, blogger, and designer who has worked in international media. Follow him on Twitter @Trad_West_Art
Now, as usual with woke cultural weapons, this poisonous concept comes wrapped in silk, with a pink bow. Simply by stubbornly ignoring the concept’s malicious and deadly end-road, its advocates merely choose a name that sounds warmhearted and uplifting. Body Positive – who could be against that? Nothing but inclusivity and puppy dogs.
But to those seasoned by hard experience into suspicion, this type of deceptive buzzwording is immediately recognizable as a typical ‘trojan horse’ of progressive wordsmithing. For the stark reality of ‘body positive’ is anything but positive, or healthy, or good. It is heart disease, house-bound morbid obesity, infertility, early death, limb-loss from diabetes, and misery.
All masquerading as ‘freedom from norms.’ It is, like so many culturally-dissipating constructions, a way to flip the polarity of values, a complete 180°, so that up becomes down. Fat must be beautiful, to avoid hurting feelings, therefore nothing can be beautiful.
This is all achieved by masquerading something irrational in an easy compassion. In the case of Body Positive, a movement aimed at women, it is to say that ‘all bodies are beautiful’ (really, they are talking about the fat ones). A superficial reaction to that proposition might easily be to agree that no one should feel ashamed for being fat. If only it were that simple.
It is a deception, a sleight-of-hand, which utterly and fundamentally redefines values so that what is good becomes bad, and vice versa. If you do not immediately sense the flip side, or the larger picture, to embracing ‘all bodies as beautiful,’ then you can enter that mental maze (to potentially never return) and begin to intentionally grow obese. Many do this to show solidarity. But the sad truth is, by negating objective beauty standards you are playing a personal game against nature. You are trying to destroy beauty as a concept, which you will never do.
We’ve all seen it at this point, great hulking monsters playing flutes, enormous billboard ads with semi-nude lingerie models buried beneath folds of flesh like waves of sugar fondant. Proud advertising statements from defiant fat women stating that they are ‘beautiful’ and ‘you must love them.’
In the Western corporate world of advertising they appear to enjoy a popularity. Of course, to the naive, the ‘social causes’ of mega-corporations are never. Brinkwire Summary News. For more information, search on the internet.