As toys become the new battleground for social engineers, why can’t trans activists just let kids be kids?.

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is an author and social commentator. He is an emeritus professor of sociology at the University of Kent in Canterbury. Author of How Fear Works: The Culture of Fear in the 21st Century. Follow him on Twitter @Furedibyte

is an author and social commentator. He is an emeritus professor of sociology at the University of Kent in Canterbury. Author of How Fear Works: The Culture of Fear in the 21st Century. Follow him on Twitter @Furedibyte

An unholy alliance of big business and activists, inspired by trangender dogma, is busy promoting the project of turning children’s toys into an instrument of gender-neutral propaganda.

And they have scored a major victory in California, where a law has been enacted that requires department stores to display children’s products in a gender-neutral section. The point of this intrusive form of officially sanctioned social engineering is to “avoid reinforcing harmful and outdated stereotypes.”

From the standpoint of the advocates of toy-vetting, the making of a distinction between toys marketed for boys and girls is itself a source of harm, since it violates what they perceive as a sacred principle: that of gender neutrality.

Evan Low, a Democrat from San Jose, who authored this illiberal bill, justified its necessity on the grounds that “we need to stop stigmatising what’s acceptable for certain genders and just let kids be kids.” In reality, the desire to allow kids to be kids is the very opposite of the impulse that motivates the zealous advocacy of gender neutrality.

In all but name, advocates of a gender-neutral childhood are committed to eroding the cultural support for the distinction between boys and girls. According to their playbook, this distinction is a mere stereotype and since a stereotype is a form of prejudice, it is a source of harm to children. This grotesquely illogical representation of the marketing of different toys to boys and girls has been embraced by the political and cultural elites of California.

And the transgender movement has been remarkably successful in getting the toy industry on board its crusade to eliminate the distinction between boys and girls. Recently, Lego, the Danish toy manufacturer, has declared that it will work towards ending gender stereotypes in its products.

The American toy maker Mattel has been at the forefront of supporting the culture war directed at nurseries. Along with numerous other toy manufacturers it has pledged to re-educate children to adopt the dogma of gender neutrality. Mattel was not. Brinkwire Summary News. For more information, search on the internet.

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