Amazon CEO Jeff Bezos goes full cowboy on Colorado vacation

Amazon CEO Jeff Bezos turned heads when he hopped on a horse and rode it through a western store in Aspen, Colorado.

Photos and videos of Bezos’ jaunt through Kemo Sabe quickly circulated on social media as users were stunned to see how comfortable the tech magnate appeared in such rustic circumstances. 

Bezos, who saw his net worth increase by more than other billionaire peers in 2018, flashes a big smile as he enters the store wearing a large cowboy hat in a clip shared by the store.  

‘Now that’s how you make an entrance! You look pretty damn good on a horse, @jeffbezos,’ the caption says. ‘Thank you for sharing a wonderful afternoon with us! Happy New Year, y’all!’

The Amazon CEO increased his wealth by $24billion in 2018. He ended the year with a net worth of $123billion, according to Business Insider.

Now that’s how you make an entrance! You look pretty damn good on a horse, @jeffbezos Thank you for sharing a wonderful afternoon with us! Happy New Year, y’all! ✨

A post shared by KEMO SABE (@kemosabe1990) on Dec 31, 2018 at 7:53am PST

A source told Page Six: ‘Jeff just got on horse and rode it in. Customers loved it. He’s good on a horse.’

The Texas quarter horse he was riding, named Bean, is said to belong to shop owner and Bezos pal Tom Yoder. 

Bezos reportedly learned to ride while working on his grandparents’ ranch in Texas when he was a kid. 

The world’s richest man, who was in Aspen on vacation with his family, also has horses of his own.       

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