On the internet, every Tom, Dick, and Harry has something to say about football. Tom requests that you subscribe to and like his YouTube channel. Dick requests that you repost his reel on Instagram. When it comes to strategy, Harry has a Substack.
Social media and YouTube creators are fighting for your attention in the Premier League. Each club has its own ecosystem; some have dozens of influencers, streamers, and fan channels. However, who would be the best choice for your club?
Daily Mail Sport has worked hard to identify and rank the top creators for each of the 20 Premier League clubs. They include both full-fledged production corporations and hobbyists.They are all deserving of praise for their dedication and enthusiasm. Only a few are lucky enough to earn a living from it.
We have been searching every club for the unique voice. That usually has the most followers, although it’s not always the case. This list includes serious individual producers, fan channels, and contentious shock jocks.
A few notifications regarding exclusions. First of all, those who prioritise their work as journalists have been excluded. Second, no one has been included whose content goes too much beyond their own club. The most well-known creator from Chelsea, for instance, is Rory Jennings, but he does too many other things to be eligible.
We’ve also made the decision to fairly evaluate a fan channel’s size in relation to their team. That has been taken into consideration because it is clearly more difficult to get spectators to watch, instance, Bournemouth than Manchester United. To everyone who made the list, congratulations.
The following four criteria will be used to rate each channel out of 10, resulting in an overall score of 40.
7,130 YouTube subscribers and 2,000 TikTok followers
It’s time for Crystal Palace to take the lead after their side has finished in the middle of the pack in the Premier League for 13 straight seasons.
Unfortunately, Back of the Nest is too boring to rank much higher; its mainstays are two-and-a-half-hour live watchalongs hosted by a single man and podcasts produced from bedrooms via Zoom.
When you watch it, the commentary is actually rather nice. Additionally, supporters who devote time to planning, filming, and editing club-related movies in addition to their regular jobs have to be respected. It appears more graft than it actually is.
Sadly, they simply don’t have the same vibe as the fantastic fan channels. The essence of south London is not adequately conveyed. It feels too far away from Selhurst Park’s hustle and bustle during Palace’s historic two seasons on the pitch.
Values of production: 2/10
Content range: 3/10
Content quality: 4 out of 10
Size in relation: 3/10
TOTAL SCORE: 12/40
Regretfully, Back of the Nest simply lacks the vibe of the excellent fan channels. It doesn’t truly convey the essence of South London.
Instagram: 8,331; YouTube: 5,960
Burnley’s primary fan channel most likely belongs in the Championship, where they are headed.
Any station that records from a dark bedroom or car seat will lose points, just like Palace. It lacks visual appeal. To be fair, TurfCast may contend that they are primarily a podcast.
The fact that they incorporate screenshots of match situations into their talks is one innovation that is truly refreshing. It engages those who haven’t watched the game and helps make the debate more lively.
Once more, good for them for trying. The service would advance with more footage from the stands or outside Turf Moor.
Values of production: 3/10
Content range: 3/10
Content quality: 4 out of 10
Size in relation: 3/10
SCORE OVERALL: 13/40
Any channel that records from a car seat or a dark bedroom will lose points. TurfCast could use some more eye-catching graphics.
X: 21,800; YouTube: 3,700
Billy Grant is doing his hardest. Generally seen as a “nice,” rational team with one of the Premier League’s smaller, less volatile fan bases, Brentford is a difficult opponent. It’s not exactly a treasure trove of contentious content to get hits and go viral.
In addition to running the Beesotted blog and podcast, Grant frequently appears in national media. Beesotted does a great job covering the club in these roles, but he doesn’t have much of a video presence.
Grant is a kind, informed individual who has been a fan of the Bees for over 40 years. He covers the west London team with balance and passion, giving the impression of being a true football enthusiast.
Sadly, there isn’t much sting to the Beesotted brand. Grant would benefit from hearing from his supporters.
Values of production: 3/10
Content range: 2/10
Content quality: 6 out of 10
Size relative: 4/10
SCORE OVERALL: 15/40
Billy Grant is a kind, informed person who has followed the Bees for almost 40 years. He covers the west London club with balance and passion and is gaining national recognition.
Facebook: 10,000; Instagram: 2,419; YouTube: 14,800
Although a little unimpressive, Forest Focus is a thorough and careful record of the East Midlands club.
There isn’t any “rage bait” here. Nor spittle particles falling onto the camera lens from irate supporters’ mouths. It’s just a plodding, obedient diary of the team’s highs and lows, aimed at the middle-aged, contemplative fan.
They have incredible access. They have secured exclusive interviews with players Callum Hudson-Odoi, Taiwo Awoniyi, Zach Abbott, and head coach Vitor Pereira in just the last few months.
They have made the most of Forest’s European journey by making vlogs on their away days, but it seems like the channel might benefit from some bolder takes and higher-quality production.
Values of production: 4/10
Content range: 4/10
Content quality: 6 out of 10
Size relative: 2/10
SCORE OVERALL: 16/40
Although Forest Focus has made the most of the team’s European journey by making vlogs on away days, it seems like the channel may be improved with higher-quality production and more daring viewpoints.
Instagram: 16,400; TikTok: 2,600; YouTube: 48,600
With such a vibrant and fervent fan base to choose from, Newcastle Fans TV is nothing compared to what it could be.
Lee-Gary Lawler’s voice dominates the channel. Having attended about 100 games this season with the men’s, women’s, and academy teams, he is extremely committed to the squad and is an expert.
However, there isn’t much to say about more general fan sentiment or analysis. You wouldn’t realise that NFTV had a thriving city nearby with clubs and pubs full of vociferous, devoted Magpies if you were to watch the channel.
Joe Kenja-Linsdell, one of their sporadic presenters, recently stated, “It’s about time the content creators shut the f*** up.” They acknowledged they could do more, but it hasn’t happened. “Let’s hear from the fans.”
Values of production: 3/10
Content range: 4/10
Content quality: 5 out of 10
Size ratio: 5/10
SCORE OVERALL: 17/40
Although Lee-Gary Lawler is extremely committed to the team, Newcastle’s enormous and devoted fan base is not adequately represented.
Instagram: 14,700; YouTube: 6,250; X: 17,100
With an equally light-hearted presence on Instagram and X, Seagulls Social is a lively podcast that covers the south coast club.
The hosts, Ben Spalding, Maz Mirzadeh, and Jack Stephenson, have a brotherly dynamic and are entertaining, but the original video content is almost nothing.
Outside of the podcast, Spalding and Mirzadeh are well-known on social media.
Despite getting attacked in Italy while supporting Brighton at Roma in 2024, Stephenson has continued to produce content. Despite needing three stitches in his leg and spending thirteen hours in the hospital, he was still able to attend the game.
Values of production: 3/10
Content range: 4/10
Content quality: 6 out of 10
Size ratio: 5/10
SCORE OVERALL: 18/40
With an equally light-hearted presence on Instagram and X, Seagulls Social is a light-hearted podcast that covers the south coast club.
Facebook: 2,100; Instagram: 4,244; YouTube: 10,700
Fans of Sunderland are feisty, emotionally unstable, and vehemently anti-Newcastle, which is exactly what you would expect. A little scattered, but in a good way.
Wee Phillie, a children’s entertainer and maverick broadcaster, said in a video in February that the station had been hacked by “Russian Geordies” who were attempting to defraud its viewers of Bitcoin. Fortunately, he was able to get his digital playground’s keys back.
Anticipate Turkey teeth, taverns, fan cameras, and a meeting with the “Bulgarian Mackems.”
Despite having a pretty amateurish vibe, this channel can compete with some of the more professional ones just by virtue of its passion. Additionally, it nearly outperforms its Geordie counterpart nearby.Goodbye, the boys.
Values of production: 4/10
Content range: 6/10
Content quality: 6 out of 10
Size in relation: 3/10
SCORE OVERALL: 19/40
This season, Wee Phillie is filming a video at the Stadium of Light.
Instagram: 16,900; YouTube: 21,300
It has been a difficult few years for Dave Azzopardi to document Wolves’ downfall, as they have quietly given up their Premier League position.
Fans now turn to his brand, Talking Wolves, to vent their frustration over this terrible ad.
Since starting the YouTube channel in 2018, Azzopardi has expressed his opinions in a calm yet assertive manner, without holding back while criticising the unpopular ownership of Fosun Sports.
After appearing as a guest on shows like Sky Sports, BBC Sport, and The Overlap, he might become more well-known in the years to come.
Values of production: 5/10
Content range: 4/10
Content quality: 6 out of 10
Size ratio: 5/10
TOTAL SCORE: 20/40
86,200 on YouTube, 12,700 on Instagram, and 18,300 on TikTok
Although they won’t receive any accolades for their inventive naming, West Ham Fan TV does a good job with the core programming.
After games, a lot of fan channels choose to concentrate on podcasts and video interviews rather than having a significant presence outside the stadium.
In that sense, WHFTV is a throwback, capturing unfiltered comments outside the London Stadium. A post-match conversation with a young fan named Abel, whose swagger and Cockney charm won over social media scrollers worldwide, caused the channel to go viral in 2023.
This channel is full with opinions and personalities; they don’t attempt to be someone they’re not.
Values of production: 5/10
Content range: 5/10
Content quality: 5 out of 10
Size in relation: 6/10
SCORE OVERALL: 21/40
In 2023, a post-match conversation with a teenage fan named Abel caused West Ham Fan TV to go viral.
Facebook: 11,000; TikTok: 45,200; YouTube: 50,600
Typical City is a one-man band led by showman Jonny Morris, whose YouTube watchalongs are akin to those of Mark Goldbridge.
Uncannily identical are the tone, exaggerated responses, and foul-mouthed outbursts. He draws a similar audience to Goldbridge: those who use YouTube’s Super Chat function to pay to leave comments. He stops for a “p*** in the garden” in one of the videos.
Morris has the gift of gab, to his credit. Few people are able to have an interesting conversation while sitting in front of a screen for three hours.
Fan channels are few for City. Esteemed Kompany, which has produced 13 videos in the past year, is Morris’ primary competitor. Morris is undoubtedly the big fish in City.
Values of production: 6/10
Content range: 4/10
Content quality: 7 out of 10
Size relative: 4/10
SCORE OVERALL: 21/40
The gift of gab is possessed by Jonny Morris. Few people are able to have an interesting conversation while sitting in front of a screen for three hours.
242,000 on YouTube, 61,100 on Instagram, and 322,800 on TikTok
The bulk of Chelsea Fan TV’s footage is produced outside of the stadium with a microphone in hand, accentuating the complaints of the supporters that attend games.
One video calls head coach Liam Rosenior a “bum.” Jacob, a young supporter, wants the majority of the team to be carted out. Don’t even bring up BlueCo. Moderation is ineffective, and no viewpoint is too extreme.
The channel is more aware than most in that regard. Fans emotionally inhabit the game. For some people, it makes or ruins their weekends. Those weekends have been filled with hopelessness for the majority of Chelsea fans over the past two months.
The host, Alex Harris, has created a channel that is truly a “voice of the fans” and doesn’t focus solely on himself.
Values of production: 5/10
Content range: 5/10
Content quality: 5 out of 10
7 out of 10.
SCORE OVERALL: 22/40
Instead of making it all about himself, Alex Harris of Chelsea Fan TV has created a genuine “voice of the fans” channel.
31,200 on YouTube, 7,406 on Instagram, and 19,600 on TikTok
With hundreds of comments on his films, Robinson has done a good job of uniting the Aston Villa community around him.
The gregarious Brummie host has nearly 60,000 followers on all of his social media platforms thanks to his opinion-driven conversations, tactical analyses, and post-match responses. He constantly has a fresh concept or subject in mind.
He is a reliable voice since he takes his position seriously and is quick to provide hard data to support any criticism.
He also has a light-hearted side, using football figurines as microphones in several of his videos and making amusing visual allusions to players like Dani Carvajal.
Values of production: 5/10
Content range: 7/10
Content quality: 7 out of 10
Size ratio: 5/10
OVERALL RATING: 24/40
Luke Robinson’s post-match responses, tactical analyses, and opinion-driven conversations have amassed nearly 60,000 followers on all of his social media platforms.
Facebook: 4,500; Instagram: 12,900; YouTube: 7,840
The Fulhamish podcast, which has won awards, perfectly embodies the caricature of the fan base: polite, well-mannered, and slightly sophisticated. The fact that their primary sponsor is a cruise booking app says a lot.
Sammy James, who started the project in 2016, leads it with a cheerful expression and a perceptive voice. He is likeable, as are his fellow presenters.
They also have a good selection of content, including articles for the astute fan, podcasts, and fast takes following games in picturesque settings or bars.
James has been tough when necessary, slamming the club’s skyrocketing ticket costs, but the channel’s overall vibe is too pleasant to ruin the internet—you won’t find any jumbled, inebriated tirade about Fulham’s most recent catastrophe.
Values of production: 8/10
Content range: 7/10
Content quality: 7 out of 10
Size relative: 4/10
SCORE OVERALL: 26/40
Sammy James (left) and Jack Collins (right) are Fulhamis’ hosts.
X: 115,200; Instagram: 32,200; YouTube: 35,900
One of the oldest and most distinctive channels on this list is The Square Ball, which is more of a cultural digest with a Leeds theme than a fan channel.
It began as a fanzine in 1989 and is still published in print. Its website is filled with funny, lyrical, and scholarly essays on the club.
Similar to this, their video production takes a more thoughtful, philosophical tone instead of inciting angry supporters to share their strongest thoughts about the most recent loss.
You may say they’re too sophisticated. They don’t have much of a presence outside Elland Road and have a regular feature that watches other fan channels, sometimes making fun of them. Nevertheless, their production is unquestionably exceptional.
Values of production: 7/10
Content range: 8 out of 10
Content quality: 8 out of 10
Size relative: 4/10
TOTAL SCORE: 27/40
Leeds has one of the strongest Square Ball productions in the league, drawing celebrities like club great Eddie Grey.
Facebook: 51,000; Instagram: 42,000; YouTube: 198,000
The brothers Simeon and Ben Daniel’s WeAreTottenhamTV outperformed a saturated Spurs marketplace to make this list because of their genuineness.
They are still focusing on the fundamentals of fan material in 2026, such as recording their own reactions in the stands, organising watchalongs, and inviting fans to leave comments.
They speak and sound like supporters, even though it’s not the most exclusive, agenda-setting, or well followed material on Tottenham.
The fan component has been overshadowed by other pages, such those managed by Chris Cowlin, which have grown so professionalised and overflowing with official broadcast footage and images.
Values of production: 7/10
Content range: 8 out of 10
Content quality: 6 out of 10
7 out of 10.
A total score of 28 out of 40
Simeon and Ben Daniel, brothers, have developed WeAreTottenhamTV into a significant enterprise.
108,000 on YouTube, 55,700 on Instagram, and 11,200 on TikTok
Barry Cass and Peter McPartland, the hosts of ToffeeTV, have been working for almost ten years.
Roberto Martinez, the channel’s manager at the time, gave a somewhat shaky introduction in one of their early videos. Since then, both the production values and the depth of their material have advanced.
They’ve secured exclusive interviews with James Tarkowski, Jake O’Brien, and Kiernan Dewsbury-Hall in only the last few months, but they’re not so close to the club that they won’t step in when necessary.
In addition, matchday vlogs, podcasts, and regular news output (in charmingly charming television style) are produced daily.
Values of production: 7/10
Content range: 8 out of 10
Content quality: 7 out of 10
7 out of 10.
SCORE OVERALL: 29/40
Peter McPartland and Barry Cass (left) on Toffee TV
2.26 million on YouTube, 469,000 on Instagram, and 668,100 on TikTok
Whether you like him, hate him, block him, or follow him, you’ll have a hard time avoiding Mark Goldbridge in the online football community.
When Goldbridge has something to say, he will shout it with all of his melodramatic energy, even if he has nothing to say.
Millions of viewers, seven-figure fortune, and a lucrative contract with Gary Neville are all the results of his explosiveness. He vehemently disputes claims that he secretly supports Nottingham Forest.
In the live watchalong space, he is defining genres. He is credited by other streamers who mimic his tirades. It’s another matter entirely whether he is well-liked or fair to the players he criticises.
Values of production: 8/10
Content range: 8 out of 10
Content quality: 5 out of 10
9 out of 10.
SCORE OVERALL: 30/40
Mark Goldbridge is the originator of the watchalong genre, thus other streamers that mimic his tirades are indebted to him.
X: 7,200; TikTok: 26,600; YouTube: 24,400
Given how well-managed Bournemouth is, it should come as no surprise that their main fan channel is likewise sleek.
Together with the operation’s “brains,” the enigmatic Mr. Tigz, presenters Sam Davis and Tom Jordan have performed admirably.
The presenting style wouldn’t seem out of place on Sky Sports. Their videos are tightly edited and have a cinematic vibe. You feel like you’re alongside them when they record their matchday vlogs. Compared to most of their competitors, the amount of analysis, which includes intricate on-screen visualisations, is higher. They have a neat news page and occasionally include interviews and reviews of away stadiums.
Although their commercial potential is limited by Bournemouth’s size, they are outperforming their competitors.
Values of production: 8/10
Content range: 9/10
Content quality: 9 out of 10
Size ratio: 8/10
A total score of 34 out of 40
Tom Jordan (R), Sam Davis (L)
Facebook: 338,000; Instagram: 330,000; YouTube: 114,000
The Anfield Wrap, which is perhaps the best in the world for its breadth of expertise and genuineness, is the crucial post-match hub for Liverpool supporters.
If you keep an eye on them long enough, they will begin to feel like pals.Neil Atkinson’s empire of live performances, podcasts (sometimes while sipping a drink), and writings combines a lot of analytical rigour with the friendly appeal of the city.
Atkinson and his other experts were live broadcasting at 12.45 a.m. when Alexander Isak joined Liverpool. There are dozens of releases every week.The Anfield Wrap takes its responsibility to cover the club very seriously.
In a field dominated by men, they have also served as a lighthouse for the advancement of female journalists and innovators. Caoimhe O’Neill, Emma Sanders, Harriet Prior, and Abigail Rudkin are just a few of the celebrities that have displayed their skills with the brand.
For Liverpool supporters, Neil Atkinson (farthest right) is in charge of an amazing content empire.
10/10 for production values
Content range: 10/10
Content quality: 10/10
Size ratio: 5/10
SCORE OVERALL: 35/40
1.81 million on YouTube, 1.2 million on Instagram, and 1.1 million on TikTok
AFTV comes to mind when you think about fan TV. Robbie Lyle comes to mind when you think of fan TV presenters. He cannot be separated from the format. AFTV is well-known.
Their group of rabble-rousers, which includes Ty (Taiwo Ogunlabi) and Lee Judges, command social media real estate that would make envious influencers green with jealousy. After Arsenal games, there are several videos that have the potential to go viral, especially after a loss.
Following an Arsenal game, Robbie Lyle (left) speaks with Lee Judges, the usual host of AFTV.
Lyle (shown with Sir Keir Starmer and Tony Adams) is the man of AFTV, which comes to mind when you think of fan TV.
Many of the channels on this list were inspired by AFTV. Since starting it in 2012 as Arsenal Fan TV, Lyle has produced 28,000 films, or slightly less than six a day.
Although Lyle’s £8.6 million media empire has experienced some toxicity, it’s difficult to find a more significant fan channel in the entire world. Additionally, it has remained loyal to its origins by putting a microphone in people’s faces while standing outside the Emirates.
10/10 for production values
Content range: 10/10
Content quality: 8 out of 10
9 out of 10.
SCORE OVERALL: 37/40
