Rangers have revealed they are ramping up their efforts to increase brand protection within the commercial market.
The Govan outfit say they now have “dedicated resources and expertise” to ensure any counterfeit merchandise and products using Rangers’ trademarks illegally, will be subject to appropriate action and the strongest consequences possible.
In an update to supporters, Rangers said: “Rangers will not accept breaches of its trademarks and will take all necessary measures to protect our supporters from unofficial merchandise.
“For the avoidance of doubt, any purchases that are not from shop.rangers.co.uk or an official club partner or licensee are not official and do not benefit the club.
“Furthermore, unofficial products will not have passed the same rigorous safety checks nor will they have been held to the same high standard as our official club products.
“We encourage all Rangers supporters to only buy official Castore & Rangers merchandise and official licensed products from the club’s approved partners. The days where it was deemed necessary to buy from beyond official outlets are now gone.”
The Ibrox side say several repeat offending vendors are damaging the club’s brand and are “illegally producing products for personal gain”.
The club statement continued: “They will be held to account- action will be taken as and when necessary.
“The club will pursue all available options to prevent counterfeit activity and invite supporters to report any information related to suspected counterfeit goods to [email protected]
“All information provided will be treated in the strictest confidence and will only be shared where required to enforce Rangers’ rights and help close down those who would seek to exploit them and the club’s support.
“The club continues to be humbled by our global fan base who this season have bought official products in incredible numbers, which directly benefit the club.”