Leeds owner Andrea Radrizzani and sporting director Victor Orta have landed in Valencia to negotiate a £30million deal for striker Rodrigo, according to reports.
The forward is interested in a new challenge under Marcelo Bielsa and the LaLiga side are willing to listen to offers below his £45m buy-out clause due to their financial struggles.
According to AS, Radrizzani and Orta have flown to Spain to meet Valencia president Anil Murthy, with the Premier League club hoping to reach an agreement.
Rodrigo has been an important player for Valencia in recent seasons, scoring 19 goals in the 2017-2018 campaign and 15 in 2018-2019.
He only managed seven goals last season but missed the last few weeks of the campaign with a knee injury.
His assists record is also impressive with 28 in all competitions over the last three years.
Valencia’s failure to qualify for Europe next season means they are having to sell several of their best players with Ferran Torres leaving to join Manchester City while Dani Parejo and Francis Coquelin have also departed.
As many as 12 players are reportedly up for sale with the club looking to slash their wage bill by 40 per cent.
The club are said to be willing to listen to offers of around £30m for the 29-year-old but may have to lower that further in order to raise funds.
Leeds are working on a number of transfer options ahead of their return to the top flight.
The club had an £8m bid for Ryan Kent rejected by Rangers with the Scottish side adamant the winger is not for sale.