According to Daily Mail Sport, Formula One has inked one of the most costly TV rights deals in history, worth £1 billion, to air on Sky until 2034.
It is anticipated that in the next hours, the extension of Sky’s participation will be made public.
Both companies were eager to negotiate a longer-term agreement rather than adopt the US model of streaming through Apple, which produced F1: The Movie, the highest-grossing movie of 2025, at £634 million, even though their current contract was set to expire in 2029.
Sky executives were eager to make sure they wouldn’t be displaced from their position in the UK and Europe when it was revealed in October that Apple would be F1’s sole American broadcast partner for five years in a contract worth £560 million.
Simon Lazenby, Jenson Button, and Naomi Schiff on Sky’s coverage of Miami last weekend
Executives from Sky raced to F1 CEO Stefano Domenicali’s door in order to extend their coverage, which began in 2012 and has its own channel.
Reporter Ted Kravitz, presenter Simon Lazenby, and commentator David Croft have become household names thanks to the F1-Sky partnership. Martin Brundle, a prominent pundit who joined the satellite broadcaster from the BBC, continues to be its most reputable voice.
It is thought that Domenicali instinctively wanted to continue with the tried-and-true Sky, who were eager to commit to a sport that is mostly centred in the UK and had four British drivers on the grid, since he did not believe the European market was ready to transition away from TV watching.
Over the past two weeks, negotiations between Domenicali and Sky Group CEO Dana Strong have come to a close.
Additionally, Sky Italia has agreed to an extended contract that will last until 2032.