Following the debut of the beer, Jeremy Clarkson’s dream of ‘p***-up in a brewery’ comes true.
After being told he “couldn’t organise a p*** up in a brewery,” Jeremy Clarkson has decided to market his own lager after adopting a farming lifestyle and buying his own farm in the Cotswolds.
Hawkstone, the 61-year-latest old’s alcoholic beverage, is made on the farm featured in Clarkson’s Farm, his Amazon Prime series.
The TV personality discovered that his farmland produced high-quality malting barley with a large yield, which is ideal for brewing.
He was dead set on promoting his new beer with the tagline “if you’re an alcoholic, don’t fight it, feed it.”
The intriguing tagline, however, was not authorized by authorities, so he substituted “hard to manufacture but easy to drink.”
According to Clarkson, who spoke to The Sun, “It’s a waste of time. ‘This is lager,’ is really all I’m permitted to say.” After a teacher told him he “couldn’t organise a p*** up in a brewery” when he was in school, the former Top Gear host got the idea. Following this statement, Clarkson became adamant about proving his critics incorrect.
He quipped, “I wanted a brewery so I could have a p***-up in it.”
“‘You see?’ I can now say to my old professional teacher. ‘I told you I was capable!'” [With the beer brand], I’m aiming for global dominance.] Nothing less than the best will suffice.” The alcoholic beverage is now only available online and at Jeremy’s Diddly Squat Farm Shop, but he hopes to expand its distribution to include supermarkets.
The celebrity farmer used social media to market his new brand to his 4.1 million followers.
He stated, ” “It’s good news.
“I thought you’d have to buy my lager from my farm shop, but it turns out you can get it through Jeff’s website [Amazon] as well.”
“Cheers!” he said after toasting his followers and taking a taste of his lager.
Clarkson has owned Diddly Squat Farm since 2008 and has only been running it for a few years.
The actor currently lives there with his 46-year-old girlfriend Lisa and admits he’s “the unfittest I’ve ever been.”
He stated, ” “Lisa and I had both had far too much to drink.
“One of the pleasures of farming is watching the sun set while leaning against a fence, looking at your sheep or crops, or seeing the seasons change. The news is summarized by Brinkwire.