Press "Enter" to skip to content

EFL make huge deal with Sky Sports to allow clubs in ALL three divisions to stream every match

The EFL have reached a ground-breaking deal with Sky Sports that will enable clubs in all three divisions to stream every match next season live on their websites.

Season-ticket holders will get access to their side’s home matches free of charge and more casual fans will be able to watch every game — including Saturday 3pm kick-offs for the first time — for a fee of around £10.

The clubs hope the money raised will help offset the loss of gate receipts while supporters are shut out of stadiums.

Sky Sports pay £119 million a year for exclusive live rights for EFL games and the Carabao Cup but are sympathetic to the plight of clubs who will be denied a considerable proportion of their usual ticket revenue for the foreseeable future.

As a result, the broadcaster will permit clubs to stream all games that were scheduled for live TV coverage without demanding any compensation as long as the majority of fans are excluded from grounds.

The arrangement will be reviewed on a regular basis but is expected to remain in place until the Government permits a 50 per cent occupancy rate at stadiums.

This is likely to be some way off given the initial plan is for a maximum capacity of between 20 and 30 per cent when fans return. This is scheduled for October at the earliest.

The innovative agreement will also involve Saturday 3pm kick-offs being regularly broadcast live after UEFA lifted the blackout during Project Restart.

The EFL’s determination to make every match available for fans contrasts with the approach by Premier League clubs who, as Sportsmail revealed this week, rejected the opportunity to stream their own matches.

The money raised by the streaming fees will be kept by whichever club sells the service in the Championship.

A more complex revenue-sharing formula will be applied in League One and League Two due to the big disparity in clubs’ respective fanbases.

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *