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    Home»Sports»“But, babies, that’s his job!” In a fantastic new Sky Bet World Cup commercial, Roy Keane returns with his most direct one-liners
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    “But, babies, that’s his job!” In a fantastic new Sky Bet World Cup commercial, Roy Keane returns with his most direct one-liners

    Tom Rob PughBy Tom Rob PughJune 2, 2026No Comments2 Mins Read
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    In a recent World Cup commercial, Roy Keane has brought back his most well-known commentary phrases.

    Over the years, the Manchester United great has won over the public with his clever one-liners, and his moniker “big baby” sticks out more than most.

    It became a meme after he used it for the first time in 2023 to criticize Andy Robertson of Liverpool for complaining to an assistant referee.

    The Irishman is also well-known for saying “that’s his job” on a regular basis.

    Additionally, Keane has had the opportunity to rehearse his catchphrases with the World Cup just nine days away.

    This time, he is the star of an advertisement for Sky Bet, who has started its World Cup campaign called “The World’s Gone Football.”

    Roy Keane used some of his most well-known commentary lines in a Sky Bet World Cup commercial.

    After a traffic warden “doing his job” tickets a couple, he calls them “babies.”

    Before 5 p.m. on June 18, Sky Bet is offering supporters who bet on any country to win the tournament the chance to split a £5 million prize if England wins.

    Every time England scores, they also add £100,000 to that.

    Keane and Micah Richards celebrate the excitement of the World Cup in the Sky Bet commercial.

    However, after receiving a penalty from a traffic warden, one unfortunate couple in the minute-long video is not exactly celebrating.

    Luckily, Keane is there to deliver a harsh dose of reality to the complaining couple: “But that’s his job! Babies!”

    Additionally, Keane and Richards will appear in a brand-new social media series called “Road to America” on Sky Bet.

    As anticipation for the event grows, the two pundits will team up for a five-part road trip series.

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    Tom Rob Pugh
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    Tom Pugh is a technology and science specialist at Brinkwire.com, covering the fast-moving intersection of innovation, research, and real-world impact. His work focuses on artificial intelligence, data privacy and cybersecurity, consumer technology, and emerging scientific breakthroughs shaping daily life. With a strong interest in how technology influences society and policy, Pugh regularly analyzes developments in AI regulation, digital platforms, mobile security, and applied science. His reporting prioritizes clarity, accuracy, and context, translating complex technical subjects into accessible, globally relevant journalism.

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