Bournemouth are willing to hand Callum Wilson a new £100,000-per-week long-term contract in a bid to ward off interest from other Premier League clubs.
West Ham are among the sides searching for a new striker but manager Eddie Howe is keen to keep Wilson, who has won three caps for England.
The 27-year-old forward, who caught the attention of Chelsea in January, scored 14 goals in 30 games for Bournemouth in the top flight last season.
He is understood to be open to staying and Bournemouth are confident of doing a deal.
Bournemouth have never put a figure on Wilson but West Ham, who this week sold Marko Arnautovic, were considering testing their resolve with an initial bid worth £35million.
The Hammers are missing out on Celta Vigo’s Maxi Gomez, with the forward set to stay in Spain and sign for Valencia. They now seem set to miss out on Wilson, too.
It is understood Coventry, who sold Wilson to Bournemouth for £3m in 2014, would be in line for 10 per cent of any fee he goes for. His current contract lasts until 2022.