After significant protests and protracted talks with supporter organisations, Liverpool has rescinded its plans to raise ticket prices for three years.
During the most recent home game, Anfield was a sea of yellow as supporters sang “you greedy b*******, enough is enough” and held up “the yellow card” to Fenway Sports Group, the team’s owners, with posters that said “Caution: Anfield’s soul is at risk.”
The team has now revealed a middle-of-the-road compromise. The three percent inflation-based ticket increase for the upcoming season will remain in place, however hikes for the 2027–2028 campaign will be frozen.
“After additional discussion with its Supporters Board, the club can now confirm an inflationary increase of 3% to general admission tickets for season 2026/27, followed by a price freeze for season 2027/28,” the club said in a statement.
One idea being considered by Spirit of Shankly was to encourage supporters to remain on the concourse and display an empty Kop during Saturday’s kickoff against Chelsea.
This would have come after the yellow cards and the “no pound in the ground” campaign, which implored fans not to spend any money at any of the refreshment kiosks or sellers within the stadium.
At the match against Fulham at Anfield last month, Liverpool supporters expressed their emotions.
Before the match, a fan displays a flier pleading with John W. Henry, the owner of Liverpool.
“We welcome the decision that Liverpool FC will no longer proceed with its previously announced three-year ticket-pricing model,” the supporter organization said in a statement released on Thursday morning.
“The club has promised a new proposal that will allow us to thoroughly examine long-term solutions surrounding fan affordability and access, following supporter protests at a locked-in multi-year deal and discussions with the Supporters’ Board over the past few days.”
The club has recently declared a price freeze for the 2027–2028 season, followed by a 3% inflation-based increase for general admission next season.
These two seasons are part of a nationwide effort by fan representative organisations and coincide with the current TV broadcast cycle. Liverpool has publicly committed to working with us to find other methods to make money instead of raising ticket prices during this time.
“We want to reassure fans that we will continue to talk with the club and do our best to find other ways to prevent future rises. We understand that some people will still be disappointed by the increase in ticket prices for next season, but there won’t be any the following season.”
