Families can save hundreds of pounds by swapping trendy staycation resorts with areas just as nice only a few miles away.
Hotel prices in destinations popular with City financiers and celebrities are much higher than equally attractive alternatives a short drive away.
The figures come from a survey by Which? and throw a lifeline to those denied a foreign holiday this year and unable to afford the better known resorts.
The biggest saving was in Devon, where an average of £59 a night could be saved by swapping one coastal destination for another just 20 miles away.
Which? said the average cost of a hotel room in Salcombe, which has become known as ‘Chelsea-on-Sea’, was £209 a night.
However, further down the coast in Dartmouth, the average price of hotel rooms was £150 a night.
That is 30per cent less and adds up to a saving of more than £400 a week.
And Dartmouth is no poor relation. It received the second highest ranking in Which?’s recent survey of seaside towns and villages, achieving a customer score of 84 per cent with praise for its scenery and tourist attractions.
That put it ahead of often crowded Salcombe, which scored 71 per cent.
The average hotel room in Saundersfoot, which lies in the Pembrokeshire Coast National Park, was an average of £155 a night. But just three miles away in Tenby, the figure is £112 – a saving of £43 a night, or £301 over a week.
Tenby also fared well in Which?’s seaside survey, receiving a customer score of 79 per cent, beating Saundersfoot on 71 per cent.
Holidaymakers looking for a Scottish city break could save an average of £25 a night if they travelled the 47 miles from genteel Edinburgh to Glasgow.
Glasgow ranked highly in Which?’s recent survey of the UK’s best cities, scoring 82 per cent – just two percentage points behind Edinburgh.
It received excellent scores for culture, sights and attractions, as well as food and drink.
The consumer group also found savings for those staying in Gloucester rather than Cheltenham, choosing Eastbourne over Brighton and Wells in Somerset as an alternative to Bath.
The editor of Which? Travel, Rory Boland, said: ‘These destination swaps aren’t just a chance to save money – travellers can expect to find fewer crowds and more space to breathe, with holidaymakers ranking many of the cheaper destinations as not only better value, but a better overall stay than their pricier and more popular counterparts.
‘As we come towards the end of a holiday season like no other, holidaymakers will be pleased to learn they can still squeeze the last out of the summer without sacrificing beautiful scenery or great attractions by just travelling a few extra miles along the road.’