When they die, the majority of Britons do not desire a traditional funeral.


When they die, the majority of Britons do not desire a traditional funeral.

A typical funeral ceremony with hymns, a hearse, and an all-black dress requirement is rejected by more than half of UK adults.

Covid limits and financial concerns have accelerated a dramatic shift in attitudes toward rituals, and unconventional funerals have grown in popularity in recent years. According to a new Farewill research, 55 percent of adults would prefer a non-traditional burial service over a typical one.

“For far too long, we have defaulted to the Victorian approach to death,” says Dan Garrett, CEO of Farewill. However, evidence indicates that people’s attitudes around dying are shifting. A growing number of people are determining that the sombre, very formal traditional funeral is not for them.

“The good news is that the funeral business is slowly modernizing, with companies like Farewill assisting people in having more meaningful and personal funeral services.”

According to the report, 41% of respondents do not want a conventional service since they are not religious, and 38% are concerned about the ceremony’s expense.

More than a third (37%) said they wanted their funeral to feel more like a celebration of their life, while nearly a quarter (22%) said they wanted a more modern, personal funeral with a non-black dress code and a live-stream of the event.

The study also reveals that for many people, talking about death is still taboo.

More than a quarter of respondents said it’s too morbid to bring up death, more than a quarter haven’t discussed their end-of-life intentions with their partner or a close family, and 21% think it’s something to worry about later, not now.

“We recommend that everyone, regardless of age, think about what they want and discuss it with friends or family. It has the potential to be one of the most profound talks a person can have.”


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