Marmite has been criticised for its newest collaboration – a Marmite houmous – after adding milk to the concoction.
Vegan Twitter users and those who can’t eat lactose hit out at the Unilever-owned brand for ‘ruining two classic dairy-free options’.
The yeast-based houmous is available at Tesco for £1.50 and quickly attracted the attention of fans – but left some loyal customers feeling wounded after they spotted the ingredients.
‘Why would you make something as glorious as Marmite Houmous, two things that are both vegan, and then put milk in it? @marmite how could you do us dirty like this?’ one frustrated social media user questioned.
Another said: ‘As @marmite and houmous are famously both vegan why on earth does Marmite houmous contain cow’s milk?
A third added: ‘I was really excited to try this, but was gutted to find you’ve put milk (lactose) in it so that I can’t eat it. Why on earth would you do that to what is a traditionally completely vegan and non-dairy product?’
‘Seriously? You take two vegan staples and add milk! How wrong can you get?’ a fourth outraged Twitter user said.
While another wrote: ‘Everyone knows vegans love houmous. Why do Marmite have to ruin it for us by adding milk?’
MailOnline has contacted Unilever for comment.
The new vegetarian dip is made with cooked chickpeas, tahini sesame seed paste, lemon juice, garlic, Marmite and lactose (milk).
It can already be bought online and is being rolled into Tesco stores over the coming weeks.
It’s the latest in a line of unlikely pairings from the spread makers, including Marmite peanut butter, Marmite flavoured cream cheese and even Marmite flavoured body wash.
The product appears to have been developed after a Twitter user posted a picture of Marmite toast topped with houmous in March.
The photograph was retweeted by the brand alongside the caption: ‘The Marmite combinations are flooding in. Marmite and houmous anyone?’