Trademark for ‘EA Sports FC’ was filed prior to the announcement of the ‘FIFA’ series name change.
Before the firm announced that it is considering changing the name of its “FIFA” video game franchise, Electronic Arts (EA) filed trademarks in the United Kingdom for “EA Sports FC.”
In the United Kingdom, “EA Sports FC” has two trademark filings. One trademark application was filed on October 1st, while the other was filed on October 4th.
On October 7, EA revealed that it was considering rebranding the football video game franchise.
Trademark filings for “EA Sports FC” have been discovered.
Days after the business publicly indicated that it could rename its “FIFA” series of football video games, trademark registrations for “EA Sports FC” were uncovered in the UK.
“Some believe EA Sports FC might be among the titles that EA is contemplating,” according to GameSpot, “should it not come to an arrangement with FIFA for the inevitable ‘FIFA 23.'”
According to Video Games Chronicle, EA filed its first software trademark application with the UK’s Intellectual Property Office on Oct. 1. On Oct. 4, a second application for “EA Sports FC” was filed with the European Union Property Office.
These two applications were filed before EA made the public statement about the name of the popular football video game series’ uncertain future.
According to the GameSpot report, similar trademark filings were not found in the US Patent & Trademark Office database as of publication time.
People believe the trademark filings are an attempt by EA to demonstrate FIFA that they are serious about the proposed name change, according to the report.
The ‘FIFA’ Series could get a new name.
On October 7, EA revealed that it is considering changing the name of its “FIFA” video game franchise. If the name change is implemented, the recently published “FIFA 22” will be the series’ final game to wear the FIFA moniker.
According to the GameSpot article, EA Sports GM Cam Weber is “reviewing our naming rights agreement with FIFA,” which is “different from all of our other official relationships and licenses across the football globe.”
EA has stated that the FIFA moniker is unnecessary for its football video game franchise. This is due to the fact that “it already has separate licensing relationships with over 300 different organisations outside of FIFA that offer the company access to over 17,000 athletes on 700+ teams in 100 stadiums and covering 30 leagues across the world,” according to the company. News from Brinkwire in a nutshell.