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The Iconic launches online ‘outlet’ store with popular styles from big brands for 50 per cent off 

Online fashion retailer The Iconic has launched a one-stop-shop ‘Outlet’ store where shoppers can snap up best-selling styles from big brands for half price.

The new online shopping destination allows Australian and New Zealand customers to browse an assortment of heavily discounted and end-of-season looks.

Featuring fashion, shoes and accessories across women, men and kids, the savings start from 50 per cent on brands like Topshop, Tussah, Tony Bianco and more.

Among the deals are designer dresses from $19.99, shoes for under $15, tops from $10, and men’s suits for less than half price.

‘We’re incredibly excited to introduce a completely new way for customers to shop their favourite brands for less,’ Erica Berchtold, The Iconic’s CEO, said.

‘While plans to create The Iconic Outlet had been on the cards for some time, it’s a launch we knew we had to fast-track to meet the changing needs of both our consumers and partner brands during these uncertain economic times.

‘By leveraging our world-class tech, logistics, customer experience and assortment capabilities, our customers will now have the option of two distinct shopping destinations.

‘The Iconic for a curation of the latest fashion, sport and lifestyle new arrivals, and the Outlet to shop some of the best deals across the country. 

‘With both destinations offering convenient delivery and a seamless customer experience, it’s outlet shopping unlike we’ve ever known here.’

Customers can shop across the categories of fashion, sport and kids, with additional styles, brands and tech features set to be added in the coming months.

Those looking to make more sustainable purchase choices while shopping on the Outlet can tap into savings on offer by using Considered to shop more consciously.

Take advantage of a range of launch offers including a buy three, saving a further 25 per cent off select styles available now until 11.59pm on August 31. 

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