According to Tatler’s official list of society swans to watch, they are attractive, successful, and have the world at their fingertips.
The list of contemporary “ladies in waiting” who control social media was published in the July issue of the British Society Bible.
With VIP access to the most popular events on the calendar, these twenty-somethings—from affluent heiresses and aristocrats to business owners—are fast becoming a mainstay of the British social season.
Among them are Ascot royalty Isabella Weatherby, whose Peachy Den apparel business has cult reputation, and Dua Lipa’s sister Rina, who strikingly resembles the pop sensation.
Tatler is also keeping an eye on nepo kids Iris Law and Lila Moss, as well as Lady Lola Bute, the gorgeous daughter of late racing hero Johnny Dumfries.
Continue reading to learn more about the new wave of “It Girls” claiming high society.
Lipa Rina
The 25-year-old sister of British pop sensation Dua Lipa is Rina Lipa.
The two seem to be incredibly close despite their five-year age difference.
The 25-year-old sister of pop sensation Dua Lipa, who just wed Callum Turner, is an actress, dancer, model, and social media influencer.
Rina, who was born in Camden, attended the prestigious Sylvia Young Theatre School in London before graduating from Goldsmiths with a degree in drama and theatre arts.
She recently secured a part in Chris Robert Riegel’s upcoming drama Expectations, which is based on Charles Dickens’s novel Great Expectations. She has already acted in a few advertisements.
Hello reports that Rina has also composed music for a forthcoming horror film helmed by Gianluca Carella! magazine.
Rina participated in the Fall runway show at Milan Fashion Week as a model for the Giuliano Calza Design Studio. Additionally, she has appeared for designer labels including Versace and Miu Miu.
Rina frequently posts pictures of her entertaining ensembles or vacation photos with her sister to her over one million Instagram followers.
She and Dua are five years apart in age, yet they seem to be very close.
Dua celebrated Rina’s 25th birthday in May with a meaningful Instagram message and old pictures of the two of them.
“Happy birthday to my best friend, sister, and main squeeze—the person I can always rely on!”Dua wrote in the caption.
“I can’t believe I got this lucky after 25 years of loving you so much, Rinusheeee <3333″”
In an interview with British Vogue, Rina lauded her Grammy-winning sister, calling Dua “my biggest teacher.”
Bute, Lady Lola
Lola, 26, is the daughter of fashion designer Serena Bute, the 7th Marquess of Bute, and the late racing driver Johnny Dumfries.
At first sight, Lady Lola Bute appears to be your average young aristocrat with her model-like appearance, A-list friends, and flirtatious fashion sense.
Tatler described Lola, 26, as one of the country’s “ultimate it-girls.” She is the daughter of fashion designer Serena Bute, the 7th Marquess of Bute, and the late racing driver Johnny Dumfries.
The glitzy blonde is frequently photographed at celebrity gatherings and spends her summers in Ibiza. Actress Poppy Delevingne and model and DJ Lady Mary Charteris attended the debut party for Debute, which she and her half-sister Jazzy De Lisser organized in September 2025.
Debute seeks to provide “meticulously designed collections that honor the connection between sisterhood and personal style,” drawing inspiration from the thriving London fashion scene of the 1990s and early 2000s.
The most extravagant high-society event of the year was praised for Lady Lola’s 25th birthday celebration.
Hundreds of guests, including Princess Olympia of Greece and Sienna Miller, attended the birthday girl’s festival-themed daytime party at Mount Stuart House, her family’s historic house on the Isle of Bute.
A lavish supper of lobster, oysters, and local meat was served after this, and in the evening there was a black-tie ball.
Lady Lola Bute celebrated her 26th birthday in style last June, proving she is the Queen of birthday celebrations. She had an exciting night of dancing while being driven about London in a glitzy double-decker party bus.
But there is a great deal of suffering underneath the sparkle and glamour. In 2019, Lila – who is completely sober – lost her boyfriend Kai Schachter to suicide.
Just six months later, her best friend IIa Scheckter died of a suspected accidental overdose. A year later, she was caught in a scandal when she broke lockdown rules, and months after her father passed away from cancer.
Lila paid tribute to her father this March as she marked the fifth anniversary of his death in a post on Instagram, writing: ‘I will stand with you forever.
‘5 years without my person, my dada,’ she wrote, alongside sweet childhood photos. ‘It suddenly feels like a brutal reality; you are never coming back, there will never be new memories, you will never be able to hold me when my heart hurts, I will never see the sunshine in your eyes again or feel the boundless love from your heart.
‘The greater the love, the deeper the loss – a blessing and a curse.’
Moss Lila
Lila Moss has entered the modeling industry, following in her mother Kate’s footsteps.
Model Kate Moss and magazine editor Jefferson Hack are the parents of 23-year-old Lila Moss.
The pair split in November 2003, but have remained close friends and co-parents, with Jefferson later attending her wedding to Jamie Hince in 2011.
Lila has followed in Kate’s footsteps by entering the world of modelling, and between them, the pair have walked for most of fashion’s biggest names, including Fendi, Miu Miu and Yves Saint Laurent.
Despite being 5 feet 6 inches shorter than other models, Lila was able to land parts in advertising campaigns for Pepe Jeans, Marc Jacobs Beauty, and Miu Miu. However, her career has been marred by charges of nepotism.
Nevertheless, the young girl maintains that her mother hasn’t always had an impact on her choice to pursue a career in modeling.
In 2023, she told British Vogue, “I don’t know that my mum expected me to go into fashion, really.” Like her, I’m rather bashful, but she has completely backed every choice I’ve made. However, she hasn’t assisted me in walking.
‘She’s like, “You just have to feel it. I don’t know what I do. I just do it!” I’m like, “Cool – off to practice some more, then…”‘
The Iris Law
The rising talent has been sweeping the fashion industry in recent years. She most recently modeled for Casablanca’s new Resort 26 campaign.
Actor Jude Law and actress Sadie Frost have a 25-year-old daughter named Iris Law.
Before divorcing in 2003, her well-known parents were wed for six years.
The rising talent has been sweeping the fashion industry in recent years. She most recently modeled for Casablanca’s new Resort 26 campaign.
Last year, she debuted on the runway alongside sisters Bella and Gigi Hadid, Emily Ratajkowski, and Lila Moss for the lingerie behemoth Victoria’s Secret.
After Iris’s appearance at the lingerie exhibition, the Daily Mail exclusively revealed that she wanted to indulge in extremely specific sweets, which caused her helpers to scramble throughout the city.
She reportedly instructed her staff to locate particular cookies from one bakery and smoothies from another.
She is currently the face of Versace’s Dylan Purple fragrance and a favorite of Donatella, Miuccia Prada, Burberry, Nike, David Yurman, and Victoria’s Secret.
In April, Iris revealed her recent trips on Instagram while showcasing her amazing physique in a series of skimpy bikinis, making her the face of a new line of swimwear for Victoria’s Secret.
Dimoldenberg, Amelia
Amelia, a 31-year-old host of Chicken Shop Date who was born in Westminster, London, is one of the most well-known internet celebrities in Britain.
Amelia Dimoldenberg shot to fame with her YouTube celebrity show Chicken Shop Date, which has featured everyone from Sir Idris Elba and Andrew Garfield to Cher and, most recently, Paul McCartney.
Amelia, now 31, was born in Westminster, London, and went to St. Marylebone School for Girls, a public school with a focus on theater and performing arts.
Her father, Paul, was a Westminster council member and public relations professional, while her mother, Linda, was a librarian.
After that, she continued her education at Central Saint Martins, where she earned a BA in Fashion Communication and a degree in Art and Design in 2017.
Amelia started her now extremely successful Chicken Shop Date as a column in a magazine called The Cut, which ran out of a youth club in Northwest London.
Her first big hit came when she interviewed rapper Ghetts, a British artist who has worked with the likes of Stormzy.
She set it up through her contact at The Cut who had recently started working with the upcoming rapper.
Now with 2.9million subscribers on YouTube and her videos getting no less than a million views per episode, it’s thought the creator earns around £6,000 per episode.
The series won a Stremy Award in 2022 and won the Content and Entertainment award at The Drum Awards in November 2024.
She currently lives in a £1.2million Marylebone flat with her sister Zoe, whom she now employs as a writer and producer for Dimz Inc.
Stepping away from her own productions, Amelia has also become well-established as a familiar face on the red carpet.
Now recognised by most celebrities walking down, she has hosted interviews from the Baftas, the Brits, MTV VMAs, GQ Awards and film premieres, including Barbie.
Jean Campbell, Lady
The enthusiastic equestrian was raised on Nairn’s Cawdor Estate and has participated in Burberry advertising campaigns.
The 7th Earl of Cawdor and Lady Isabella Campbell, a former British Vogue editor, are the parents of Lady Jean Campbell.
Brought up on the Cawdor Estate in Nairn, the keen equestrian has appeared in campaigns for Burberry and Louis Vuitton and can command huge fees for her modelling work.
In April, Lady Jean revealed she used the money she earned from her modelling debut at age 5 to buy a horse.
The shoot was for Mini Boden, and Lady Jean appeared alongside her brother as she reflected on her modelling journey.
‘So, Mini Boden did a shoot in Scotland and my brother and I were in the shoot and they very kindly said, “Would you like clothes or would you like to be paid?”
‘And so that was our first modelling journey. I believe I had fun dressing up. I had a great time dressing up. As previously mentioned, I enjoyed fantasy, characters, and daydreaming about all of that.
The aristocrat, who told Giles Brandreth’s podcast that she has always loved the great outdoors, also said that she and her blue blooded siblings had to sleep four to a room when they first moved from Scotland to London.
“We moved to London when I was seven,” she stated. We relocated to London since my dad was employed there. I attended school in the flat we moved into in London.
At the age of ten, I enrolled in boarding school. Yes, I do recall the first day. I therefore awoke at three in the morning.
At that point, the four of us shared a room. At three in the morning, my siblings and I got dressed in our uniform after I woke them up.
We were obviously unaware of the time, so we were prepared to leave. I went up, waited for my parents, and said, “Okay, we’re ready.” They told us to return to bed.
Howden, Jemima
Keen equestrian Jemima Howden is hoping to represent Britain in the 2028 Olympics
The daughter of billionaire insurance tycoon David Howden, Jemima is a rising British eventing star who is hoping to compete in the 2028 Olympics.
David is a passionate promoter of rural life, regenerative farming and equestrian sport. He runs Cornbury House – the family’s spectacular 5,000-acre estate in Oxfordshire – where he has revived the Cornbury House Horse Trials, now one of the most admired shows in the British eventing calendar.
The estate is also synonymous with one of the country’s most famously posh festivals: Wilderness, the annual four-day extravaganza that takes over Cornbury Park every August.
It has become a magnet for moneyed young Londoners, fashion types, aristos and A-list-adjacent revellers.
Celebrity regulars over the years have included Cara Delevingne, Sienna Miller, Jessie Ware and Sophie Ellis-Bextor, while Princess Beatrice is among the royals spotted wandering the grounds.
The Howden sisters often attend, and Jemima and her boyfriend Will Kayll previously hosted their own set there at the secret Riddle Stage.
The 21-year-old has forged her own name as one of Britain’s most exciting young riders. She has represented Team GB at the FEI European Championships for Young Riders, competes nationally with her horses Malv and Oreo, and has spoken openly about her ambition to reach the Los Angeles Olympics in 2028.
She told HELLO! magazine in September: ‘There’s such talent in the British team that it would be very tough, but I think going to the Olympics and representing your country would be an amazing achievement.’
Ms Howden recently impressed at her family’s own Cornbury House Horse Trials.
Her sisters, Talitha and Kitty, are also thought to be among the most eligible women in the country.
Oona Finch
According to Tatler, 19-year-old Oona Finch was based in New York but has since returned to London
Oona Finch is the granddaughter of legendary English-Australian actor Peter Finch, who was the first person to win an Oscar in an acting category posthumously.
According to Tatler, 19-year-old Oona Finch was based in New York but has since returned to London.
While she keeps a low profile on Instagram, her life offline is anything but.
The young artist (who documents her scrapbooking on social media), was among the debutantes at Le Bal in Paris in 2025, along with beloved nepo baby Apple Martin.
Writing of the night in Tatler, socialite Apollonie Halard described Oona as her ‘great friend and partner in crime’.
‘We posed for photographs, running riot through the Louis XIV-style palace with 101 rooms,’ she described.
‘Although I loved every minute of inhabiting this extrovert character I had dreamt up for myself, the highlight was helping legendary photographer Jonathan Becker set up for the group photo in front of the Eiffel Tower.’
Isabella Weatherby
Isabella Weatherby is the founder of celeb-loved clothing brand Peachy Den, which counts Raye, Nicola Peltz-Beckham, Maya Jama, and Bella Hadid
High society bible Tatler has referred to Isabella, the daughter of the late former chairman of Ascot, Sir Johnny Weatherby, as “the toast of the young set.”
She’s also the founder of celeb-loved clothing brand Peachy Den, which counts Raye, Nicola Peltz-Beckham, Maya Jama, Bella Hadid, and Princess Nokia among its fans.
Peachy Den’s famous clientele including Britpop sensation Olivia Dean, who wore the brand’s Cindy set for her Glastonbury debut last year, means Isabella’s clout is unrivalled.
In March 2023, Isabella was named one of Forbes’ 30 under 30 after her clothing start-up posted a seven-figure revenue.
Now, she has set her sights on expanding stateside, with Isabella expected to take Peachy Den to the US after opening a second London location in Soho.
Olivia Neill
The Irish social media star, 24, is also the ‘reigning kween of London’s Gen Z’ set, with Tatler reporting that ‘everyone wants to be in [her] orbit’
Belfast-born influencer Olivia Neill is one of the country’s best-known TikTok stars, with over one million followers on the platform.
The Irish social media star, 24, is also the ‘reigning kween of London’s Gen Z’ set, with Tatler reporting that ‘everyone wants to be in [her] orbit’.
For Olivia, who was recently spotted on a date with House of Guiness star Anthony Boyle, this extends everywhere from Glastonbury and Coachella to Cannes this year.
Olivia shot to fame on YouTube at the age of 19 alongside Flossie Clegg, 25, as the British ‘It Girls’ and internet stars were branded Gen Z’s answer to Monica and Rachel from Friends.
When they split from their respective boyfriends, they moved into a flat together in London in 2020 and soon began chronicling every moment of their lives, from dancing in the kitchen and trying out new takeaway menus, to make-up tutorials and diet challenges.
The double act was nothing short of a social media sensation, making hundreds of thousands of pounds from promotions and attracting more than a million followers to their 30-second videos.
A bitter fallout has seen Olivia replace Flossie with a new ‘bestie’, New York socialite and YouTuber Ruby Lyn.
These days, Olivia and Ruby share films together on a regular basis. They even recorded their most recent vacation to Thailand.
Hekmat Deba
The model, who has appeared in campaigns for Gucci, is also an aspiring actress;
Born in Kurdistan, Deba Hekmat is a rising star on London’s social scene after her family moved to the UK when she was four.
The model, who has appeared in campaigns for Gucci, is also an aspiring actress; her 2025 Last Swim was widely praised at the Berlin International Film Festival.
The 24-year-old activist, however, doesn’t like labels; in an interview with The Standard, Deba said: ‘I’m just extremely grateful to be able to work in spaces that allow me to collaborate on things that are bigger than me.’
Sophie Cecil
Warwickshire-based Sophie is known for throwing legendary parties for the Stowe set when at home.
When she is in London, one of her favourite haunts, naturally, is Kings Road.
Her organised commitment to the party scene should hold her in good stead for her studies – event planning at Oxford Brooks – after a summer working in Mustique.
Molly McCue
The aspiring lawyer, who is currently studying Politics and Social Policy at the University of Bristol, is part of Oona’s inner circle
The 21-year-old daughter of Mariella Frostrup and husband Jason McCue, Molly Mae McCue, is undoubtedly right at home among London’s society set having grown up around Mariella’s famous friends.
She is also a natural on the red carpet; Molly happily posed for pictures whenshe joined her mother at Chanel’s BAFTA pre-party in London in 2022.
Three years later, Molly radiated confidence in a glittering, form-fitting gown when she travelled to the south of France for the Cannes Film Festival last year.
The aspiring lawyer, who is currently studying Politics and Social Policy at the University of Bristol, is part of Oona’s inner circle, alongside Lady Bea Campbell and Sophie.
Mariella gushed that Molly ‘transformed my life entirely’ after the Norwegian-Irish TV presenter gave birth to her daughter at the age of 41.
Alongside ‘nostalgic’ photos of the pair, Mariella wrote: ‘Happy 21st Birthday, beloved daughter. I don’t know what you wished for when you blew out your candles but I wish you a long, fulfilling and fascinating life. We’re right behind you all the way!
