DAMASCUS, Nov. 2 (Xinhua) — Syrian businesses are pinning a great hope on their participation in the first China International Import Expo (CIIE) to market some of the famous Syrian products.
A total of 40 Syrian industrialists and businessmen, as well as 21 companies, are taking part in the CIIE scheduled for Nov. 5-10 in Shanghai, with products ranging from olive oil, coffee, sweets, natural oils, and chocolate expected on display, according to the Syrian Union of Exporters.
Rula Deeb, general manager of BioCham, a Syrian business that will take part in the Chinese expo, told Xinhua that it will be a “great opportunity” to introduce the Syrian products to the huge Chinese market through the unique expo.
“This expo is a great platform. It is a great opportunity for us to go and introduce our products in China for the Chinese people and hopefully from there we can tap into a big market in China,” she said.
Deeb also believed the expo will become a venue for Syrian businesses to learn more about China and the Chinese.
“We are going there because we believe it is an opportunity, a step for us to learn about the Chinese and see how we can serve. It is my way to learn how to go into the Chinese market, which is a huge market that everybody wants to go in,” she noted.
Kamal Adi, general manager of the Near East Olive Products, believed the Syrian olive oil will have a chance to be marketed by virtue of its pure nature without chemical processes.
“The main characteristic of the Syrian olive oil is that it is not chemically processed as this kind of process is out of the question here. We only refine the oil so that is why the oil remains free of impurities and free of any mixture with another kind of oil,” Adi explained.
He pinned high hopes for the Syrian olive oil, which is famous in the region, to become a favorite product for the Chinese people and market.
“Our participation in expo reflects our hope that the Chinese consumers could get to know the olive oil and its benefits and increase the consumption of the olive oil so that we could have the biggest consumer base and the largest market,” he said.
For Mohammed Sawah, head of the Syrian Union of Exporters, the Chinese event offers the world a significant window to the largest market in the world.
The Chinese market is the world’s biggest in terms of population and capabilities, while the Chinese people have a strong purchasing power with growing per capita income, Sawah said.
More than 3,000 companies from more than 130 countries have confirmed participation in the Chinese expo, with a booth area of 270,000 square meters, according to Chinese Vice Minister of Commerce Fu Ziying.