SCRAPPED USE-BY DATES ON MILK – a significant change as the supermarket implements a new freshness test.
MORRISONS is getting rid of use-by dates on most of its milk, claiming that this will save millions of gallons of milk from going down the drain.
Customers will be encouraged to sniff the contents of 90% of the supermarket giant’s own brand milk to see if it is off.
Morrisons’ senior milk buyer, Ian Goode, praised the move as a brave move.
“Wasted milk means wasted effort from our farmers and unnecessary carbon released into the atmosphere,” he said.
“We believe that good quality, well-kept milk has a few days’ worth of life after normal ‘use by’ dates, and that it should be consumed rather than thrown away.”
“As a result, we’re taking a risk today by asking customers to decide whether their milk is safe to drink.”
Generations before us have always relied on the sniff test, and I am confident that we can do so as well.”
Morrisons, according to the recycling charity Wrap, will be the first supermarket to implement the change, which will take effect on January 31.
Milk, after potatoes and bread, is the third most wasted food and drink product in the UK, with nearly 500 million pints wasted each year, according to the report.
According to Wrap, 85 million pints of milk may be wasted as a result of people following use-by dates despite research showing it is still safe to drink days after the expiration date.
Morrisons believes that by taking this step, it will be able to save seven million pints of its own milk each year.
Best before labels on food act as a guide for when the product should be consumed to get the best quality, taste, and texture. Use by dates are the dates until perishable food can be cooked and eaten safely, whereas best before labels on food act as a guide for when the product should be consumed to get the best quality, taste, and texture.
According to Morrisons, research shows that milk does not need to be labeled as perishable.
“The dates on the milk will stay the same – it is what we are asking customers to do that is changing,” the supermarket said in a statement.
“I am delighted that Morrisons is the first UK supermarket to take this important step to help reduce household food waste – it demonstrates real leadership, and we look forward to more retailers reviewing date labels on their products and taking action,” said Marcus Gover, Chief Executive of Wrap.
Morrisons is a British supermarket chain.
“News from the Brinkwire.”