Louis Vuitton and Christian Dior Owner Unveils Blockchain Platform to Verify Luxury Goods

ConsenSys has teamed up with LVMH and Microsoft (NASDAQ:MSFT) to build a blockchain-powered platform that allows consumers to verify the authenticity of luxury goods, according to a news release on May 16.

The consortium says the system, known as Aura, is designed to “serve the entire luxury industry with powerful product tracking and tracing services.”

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