Jeweler says China affords enormous marketplace for Zambian gems

LUSAKA, March 11 (Xinhua) — A Zambian jeweler said on Monday that China offers a huge market for Zambian gemstones which must be explored.

Jewel of Africa, one of the Zambian firms which participated at the first China International Import Expo (CIIE) in Shanghai last year, said Zambian jewels has a huge market in China.

Rashmi Sharma, the jeweler’s Director of Marketing and Sales, said participating at the expo provided an opportunity for her firm to showcase Zambian gems and also afforded the Chinese people to appreciate what Zambia has to offer.

Zambia, she said, has one of the best gems in the world with 64 different colors and expressed optimism that China had the potential to become Zambia’s biggest market because of the high population.

She further revealed that her firm was talking to the Zambian embassy in China to consider arranging a private exhibition in Beijing where it could showcase its gems.

Established over 25 years ago, Jewel of Africa, has acquired a reputation as an exclusive jeweler and currently has seven outlets, including one in the United States.