Inside Missguided viewers have slammed the documentary for focusing on a gender reveal party at HQ, rather than the ‘hard workers in the factories.’
The Channel 4 programme goes behind the scenes at one of Britain’s biggest online fashion retailer’s offices to explore what life is like for their young, female-dominated workforce at their offices in the heart of Manchester.
However, many who tuned in were shocked that last night’s episode only showed a quick snippet of CEO Nitin Passi walking around the retailer’s factory – and instead concentrated on a glitzy gender reveal party for a member of staff.
‘Such a pity that Inside Missguided couldn’t spend more time on the factory visit rather than a ‘gender reveal’ party,’ wrote one viewer, while a second penned: ‘These women in the factory are the true designers and need better pay then these women/men working in hq partying and taking the p*** alot.’
The episode documented the dresses team as they raced against time to design a new range and hit their sales target for party season.
However, it didn’t stop them from finding the time to organise a spectacular gender reveal party for head of buying Victoria, and merchandising manager. Tom.
After popping a balloon to share the news they were expecting a baby girl, Victoria said: ‘For the last few years I’ve been like, “bring on the mat leave, woo!” But going from working in this amazing place, with all of the energy to, “oh god, it’s just going to be me and the baby.
I’m freaking out, I’m panicking. I might just start showing up at work every day with the baby anyway.’
It wasn’t until the end of the episode that CEO Nitin headed to the factory to assess the quality of the workmanship.
‘Was that it, that’s all the attention that their actual hardworking staff, the ones really making the clothes, get on this whole show,’ wrote one, while a second commented: ‘I must have missed the cheers to the hard workers in the factories who made all the clothes. Oh wait…’
A third added; ‘HQ clearly hard at work like them women in the factory making the actual clothes.’
Elsewhere in the episode, the ethics team were busy securing a new supplier in Leicester, and made it clear it was essential to get things right due to fast fashion’s ethics being in the spotlight.