In Scotland, nearly half a million households are reluctant to switch broadband providers because of concern for losing coverage and/or because of hassle with switching.
And thus we see the non-switchers are paying a higher price for their internet, despite having no contract for an average of 19 months.
Based on survey results, one in three Scottish households are scared that they will be without broadband for an extended period of time.
The study was carried out by using a comparison service, which is now calling on Ofcom to evaluate the switching mechanism to ensure its organized by the provider.
A research from last year showed that over half of Scotland’s constituencies are poorly linked to mobile and broadband networks.
But last year BT subsidiary Openreach announced a proposal to carry out ultra-reliable and gigabit-capable all-fiber broadband to hundreds of thousands of homes and businesses in 60 of Scotland’s smallest and least densely populated towns and villages.
Openreach is making plans to build a total of 2,500 tech jobs in the UK over the next year, with the bulk of those jobs being based in Scotland.
Scotland’s broadband customers face skyrocketing monthly bills as BT rolls out fiber to rural areas.
“It’s very disappointing that people are missing out on big savings and faster broadband speeds due to not being confident in the switching process.”
People are put off from having a decent offer because they fear the loss of high-speed internet service. Many claim that switching providers causes disruption to service, however, the vast majority of switchers experience little or no disruption to service.
“However, there is still a lot of work to be done to ensure that the switching process is fast and reliable, especially between different broadband networks. Making switching as easy as possible will not only help build customer confidence, but is also crucial to ensuring that consumers actually benefit from the government’s goal of ubiquitous gigabit broadband rollout.”
“Ofcom must ensure that switching is easy and secure for all types of customers, regardless of which telecommunications service they select. This is especially important considering how modern society profits from broadband. Ensuring the importing process is consistent is very critical in building customer trust in taking up better services.
The study found that across the UK, one in five have never switched broadband provider and that the vast majority don’t know when their contract expires, while consumers who have expired contracts are paying an average of £90 too much per year.
Almost a third (32 percent) of households who switched providers lost their internet for any period of time.
However, more than half of users who switched broadband services such as from Openreach, Virgin Media, Gigaclear or Hyperoptic experienced an internet loss, which means that they are 42 percent more likely to have their link lose.
The survey reveals that half of customers who shifted in the last year found the process simpler than they had expected, while only ten percent found it more difficult.
Broadband speeds of one gigabit per second are available to one in four households in the UK, according to the new study by Ofcom.
Forty-two percent of Scots have access.
The UK government vowed that everyone will have access to internet speeds of up to 1 gigabit per second by 2025. However, they have since cut this goal down to 85 percent of households.
The study reveals that the average household used a third more data in 2017 than they did in 2016, and it was the biggest data rise since 2014.
The coronavirus pandemic caused this rise, but so too did the disparity between people who.