A restaurant in Greece has shared the clever response its sends to influencers looking for a free meal in return for an Instagram post.
An anonymous British Reddit user, 39, went viral on the discussion forum this week, after revealing his family’s vegetarian restaurant regularly get freebie requests from social media stars.
The user revealed that they respond by offering to donate a free meal to a homeless person for every one bought by an influencer, adding that ‘no one ever gets back to them’.
Slamming social media stars, they added: ‘Dear influencers: You are just making a fool out of yourselves by trying to create a fake cosmopolitan lifestyle based on begging.’
Originally picked up on Greek site Lifo, one influencer request reads: ‘I recently heard about your restaurant from a friend of mine who mentioned you serve great Greek dishes and vegan options.
‘Would love to come here with my friend in exchange for social media tagging.
‘I’ve visited Greece quite a times and one thing I struggle to find is places with veggie and vegan options. Would love to speak about this to my audience. I’ll be in Kos from the 18-21 July’.
Sharing the blanket response sent to influencers over the past three years, the restaurant’s reply reads: ‘Thank you very much, however our restaurant has a policy. We charge every influencer who wants to eat here normally, however we offer food of equal value to people in need instead.’
It continues: In that way we gain publicity from your posts, and you improve your brand image by showing that you return something to the community.
‘We always post the influencers that join the initiative and usually receive hundreds of positive responses’.
Sharing the reasonable suggestion the restaurant comes back with, the anonymous user revealed: ‘NO ONE has ever accepted to come under this condition. That is, to pay for his food even if I will then offer free food of the same value to people in need. Most of they time they don’t even reply and some even delete their original message.’
The post received over 76,000 likes on Reddit, and hundreds of shocked replies shared to Bored Panda where it was reposted.
One user replied: ‘The funniest thing to me about these people is they don’t usually have THAT high of a follower count, or they do and it’s bot/inactive followers lol’
Another added: ‘Most of the people who actually have influence have influence in one specific area and have enough fans that people are OFFERING for them to use their product. If you’re at a level where you’re begging to “influence” for their product, you have very little actual influence.’
Elsewhere one joked: ‘I guess they’ve spent all their money on buying bots and have none left for food.’
And another even called for the freebies to outlawed, concluding: ‘It’s time to go. To say down with influencing, its an industry that needs to die. How long are consumers going to let advertising rule their lives like a carrot on the end of stick in front of a horse? At some point the consumer class needs to stand up and say we reject your immoral attempts to control us for profit and we collectively agree that these practices should be outlawed.’