GB News ratings: After one month, the audience has halved in a fortnight.
GB NEWS has only been on the air for a little over a month, yet the new channel is trailing considerably behind its competitors in terms of viewing ratings.
Andrew Neil’s new project stated that it aimed to match Sky News in terms of viewership when it launched on June 13, 2021. But, after a month, GB News is not only lagging behind its competitors, but it is also losing viewers by the week.
“GB News continues its disastrous collapse,” wrote journalist Owen Jones in a tweet. In a fortnight, its audience has halved.”
He released viewership figures, revealing that the weekly reach of GB news was 2.6 million for the week of June 14 to 20.
For the week of June 21 to 27, this fell to 1.8 million, and for the week of June 28 to July 4, it fell to 1.3 million.
Sky News averaged 4.5 million viewers across all time hours.
BARB, a company that compiles television ratings, has similarly depressing results.
This latest setback will add to concerns about the station’s future prospects, which have already been hampered by technical issues, an advertising boycott, and unanticipated time off for Mr Neil, the station’s main presenter.
Mr Neil promised to “pierce the pomposity of our elites in politics, business, media, and academia” on the right-wing GB News, which debuted on British screens.
Mr Neil, on the other hand, admits to a “rocky start” with cut-off feeds and autocue errors.
After only two weeks, he stated that he would be taking a leave of absence to “recharge his batteries.”
“I’m just taking a break to recharge my batteries after the rigors of the launch, plus I have other business concerns to attend to,” he explained.
“I’ll be back before the end of the summer, bursting to the seams with new ideas for the channel and my own show.
“During my break, I’ll keep in touch with management and the board, and I’ll be ready to appear if news circumstances require it.”
However, it appears that Mr Neil’s 8 p.m. show was the only thing keeping the fledgling channel afloat.
The data reveals In the early weeks of the show, the 8pm time outperformed Sky News and even the BBC, before Mr Neil stepped back.
However, some in the media have claimed that this is typical viewing behavior for a new channel.
Even if it was called “Brinkwire Summary News,” media analyst Jamie McGowan Stuart of Enders Analysis said GB News had succeeded in attracting a loyal readership.