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Furious Aussie mother exposes disturbing ‘hidden’ feature of popular dolls sold at Kmart and Big W

A furious Australian mother has issued a warning to parents about a popular brand of dolls after discovering their bodies show disturbing sexualised outfits when dipped in cold water. 

In the video, the mother says she had found stories online about lingerie imprinted on the figurines, which are sold at Kmart, Big W and Target stores across the country.  

When she dunked them in water she saw the toys’ adult underwear.  

As the toys began to dry, tattoos, bondage apparel, skimpy clothing and sexually suggestive words scrawled on their private parts came into view. 

‘I didn’t think it was possible for something like this to happen right under our noses,’ Ms Worsfold says. 

‘This is f***ing sick s**t that is happening in the world right now and we need to stand up for our children. We need to have a voice for the voiceless.’  

During the video the mum dips the first doll in water, after which it turns blue.  

‘Don’t know why you’d want a face turning blue, because blue to me signifies that they have no breath,’ she says.

In another part of the clip she points to a doll’s red lipstick, fishnet stockings, bra and stockings. 

‘This underwear looks like bandages or tape, and starts to read “caution” around her private parts,’ Ms Worsfold says. 

‘This is the most disgusting thing I have come across. Who the f**k thinks it’s okay to put a message on a little girl’s doll that has tape around her privates and shackles around her hands?’

The mum then dips a third doll into water and the figurine’s underwear shows a devil’s head.  

‘It looks like underwear, but if you look closely at the front part, it looks like the head off a satanic monster with an anchor tattoo on her leg,’ she says.

‘As a mum, I am fuming and f***ing livid that my daughter has these toys in our house and I knew nothing about it.’ 

The outraged mother then calls on other parents to take action and boycott products that sexualise children. 

‘These are toys being given to our kids. We are buying them thinking they are going to have fun with these little toys and they have words on their private parts,’ she says.

‘It takes ordinary people like us that find this stuff and call it out, so we can protect our children. 

‘As a mother I am standing up for my children and my children’s children for generations to come because this is not okay.

‘You need to stand with me and we need to start making some noise, because there are children out there that are suffering and these m*****f*****s think it is funny.

‘You have not got away with it because we are calling you out.

‘Save our children.’  

The video has since gone viral, racking up more than 1.4million views and almost 20,000 reactions. 

The post caught the attention of thousands of parents who rallied behind the mother and shared their disgust. 

‘This is ridiculous. I’m shocked,’ one person wrote.

‘Extremely disgusting and disturbing,’ one mother added. ‘So glad that my daughter doesn’t like them, but I have bought them for other girls, not any more.’ 

Another commenter suggested people ‘rip them off the shelf’ and ‘smash them up’, while another added ‘it was already borderline with the fishnet stockings and them looking sexualised’.  

‘I stand with you, Kate! As a mother and protector. Let’s email these manufacturers and suppliers,’ someone else added.

L.O.L. Surprise Dolls were created by American company MGA Entertainment, the masterminds behind the popular Bratz franchise. 

Only some of the L.O.L. surprise dolls have colour-change capabilities, including the the Surprise Confetti Pop Series 3-1 and Lil Sisters Series 3-1.  

Parents from across the world have been flocking to online forums to share photos of the hidden outfits they have discovered on their daughters’ dolls. 

In a post on Twitter, one mother said her three-year-old’s toy’s hidden attire was touted as a ‘secret spy outfit’, but ‘the nipples became extremely visible’ and the original leopard outfit she came in was revealing. 

It is not the first time the company has made headlines over its toys.

In March last year, a mother blasted the manufacturer over Reddit after spotting toddler-like characters dressed ‘like prostitutes and wearing BDSM gear’ in a pack she bought for her four-year-old. 

The controversial designs also caused a stir later that year when male dolls were added to the collection. 

To differentiate between the sexes, the boy figurines featured penises and testicles, although the girl variations did not have vaginas. 

A Big W spokesperson said: ‘We can confirm our customers have approached us about the current LOL Surprise Dolls and have expressed some concern with this range.’

‘We are currently working closely with our suppliers to reach the best outcome for our customers.’

Daily Mail Australia has contacted MGA Entertainment, Kmart and Target for comment.   

MGA told Fast Company: ‘L.O.L Surprise! is a fashion-forward doll brand designed to be fun and expressive. 

‘We work very hard to be a brand that listens and adapts to our fans’ requests. We acknowledge the recent feedback received and thank you for bringing it to our attention.

‘We have implemented comprehensive corrective measures to our design and approval process while ensuring the essence of the brand is kept intact.’

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