An Australian swimwear designer who dreamed of seeing Kim Kardashian wear one her creations was left shocked when the reality TV star donned a pair of her black basic briefs on holiday in Costa Rica.
Rebecca Klodinsky, who is the owner of Gold Coast-based brand Frankii Swim, was stunned when the Kardashian sister wore her $51 Basalt Black G3 bottoms – sending her company into meltdown.
‘Frankii is the home of well-done basics, so having Kim, the queen of basics, in our swimwear really solidifies our place in this industry,’ she told Femail.
Calling the Kim moment her ‘highlight’ for 2019, Rebecca said their affordable styles in classic cuts are what draw customers in.
After re-posting a photo of Kim in the black thong-style bikini to the Frankii page the outfit completely sold out in all sizes, and it only took 24 hours to do so.
‘They went like wildfire. We sold 560 pieces, all of our stock, in one day,’ she said of the $26,000 profit.
While a restock is due to commence in another month Rebecca is urging loyal customers to be quick because it will likely sell out again.
‘The power of celebrity backed by Instagram is amazing this day and age,’ she said.
Rebecca, 30, is no stranger to selling out her bikinis online with the business savvy beauty making $80,000 in a day earlier this year after posting an international ‘pop up sale’.
The company turns over $7million annually.
‘The digital pop-up created instant hysteria, the shop was open for a limited amount of hours only – and it was accessible by the entire world. The results were incredible,’ she said in March.
‘The pop up shop was password protected, which meant we needed customers to direct message us on Instagram. This increased our overall engagement and also created hype on our feed.
‘At one stage I was genuinely scared the site would crash due to the volume of orders we were receiving.
‘But my plan worked. The challenge from here is disrupting the game again.’
Instagram has played a major role in the brand’s success, with the likes of Bella Hadid, members of the Kardashian clan and Rihanna all donning the minimalist bikinis on social media – Kylie Jenner’s costing just $100.
Kylie, 21, wore the Darling bralette ($56) with G3 briefs ($45) and purchased them both online herself.
‘When I first started out I was sending out the bikinis to anyone I could find. I had no idea about PR showrooms or tradeshows at that stage so I was just stalking these people and stalking their managers to try and find their addresses and get in touch,’ Rebecca said.
‘The first big celebrity to wear one of my bikinis was Rihanna three years ago in a gold bikini and then Kris Jenner followed by Kylie and Kendall.
‘When Kylie wore one it was posted all over the celebrity Instagram pages and the bikini sold out within 12 hours.’
Rebecca was 23 and studying psychology and forensic science at university when she came up with the idea for her business.
After her sister came home with a ‘crazily expensive’ bikini, she realised there was a gap in the swimwear market for high quality affordable swimwear.
Rebecca started designing minimalist, uncomplicated bikinis in 2013 as a side project and named her business Frankii Swim.
The label is known for their affordable basic bikinis and cheeky Brazilian cuts – all of which are made using luxurious textiles and classic cuts.
‘I never set out to pursue a career in this industry; Frankii Swim simply started out as a side project at university and eventually the amount of orders took off and outweighed my ability to study and work,’ she said previously.
‘I am a creative person and have dabbled in business on the side but I never expected it to grow to this extent.
‘It all started after my sister came home one weekend with a bikini she had just taken off lay-by and I just thought it was crazy that anyone would have to lay-by a staple piece like a bikini.’
Rebecca packed her bag to head overseas to source materials with the bralette style of bikini in her mind – the style of bikini top that is still their most popular today.
‘My family and friends said nothing, they just assumed it was another phase I was going through,’ she said.
‘But I didn’t quit and I didn’t stop and it took off.’
Rebecca said she first realised the extent of her success when she was sitting at traffic lights after moving to the Gold Coast in Queensland.
‘I found out that I made more in that week than I had in my first six months of business,’ she said.
‘That said, despite the growth I myself haven’t changed and neither has the integrity of the company.
‘I am happy with how we are going and I am not here to take over the industry or change the world.’