Fashion shops are being pushed to help reduce carbon emissions in the UK.
A top fashion retailer has challenged his competitors to revamp their supply networks in order to reduce carbon emissions.
Julian Dunkerton, co-founder of Superdry, believes that if all clothing retailers move to ships instead of planes and use renewable energy, they can “transform the globe.” “If you look at the fast fashion sector, do they employ air freight to transfer things around the world?” Julian, 56, explained. Yes, yes, yes, yes, yes, yes, yes, yes, yeah, yes Do they have to ship things around the world by air freight? Should they add a few weeks to their lead times and ship it by cargo ship instead?
“That one change radically changes the impact of fast fashion in the world, and it’s something that anyone can do.”
He also suggested that fast fashion firms transition to renewable energy, which he described as “simple and quick to do.”
“These are two basic things that don’t cost the earth but do change the planet,” Julian continued. We can all do our best, and any public corporation can switch to renewable energy if they wish to.
“That would be a fantastic place to start for everyone.”
Superdry has accelerated its environmental goals in recent years, with the goal of producing all of their pure cotton products from organic cotton by 2025.
It will also assist 20,000 farmers in adopting the most up-to-date organic cotton production techniques.
After oil, fashion is the second most polluting business, with a single polyester shirt emitting 12 pounds of CO2.
Julian admitted that his own wardrobe consisted of Superdry items that were “10 or 15 years old.” He compared them to quick fashion, which is known for being low-quality and having “no inherent worth after a few uses.”
He wants people to invest in sustainable fashion and use renewable energy.
The Green Britain Needs You initiative, launched by the Daily Express, encourages everyone to do their part to save the environment.
“I think everyone understands that climate change is the most important issue for all of us, for our legacy, for our children, and for our children’s children,” Julian remarked.
“And we must all provide our fair share.
“Superdry is in the vanguard of this entire movement. It would be fantastic if we could drag everyone along with us.”
“Brinkwire Summary News”. The global fashion business is one of the most resource-intensive industries on the planet.