A pet rabbit in China has become an internet sensation after hundreds of thousands of web users tuned in to listen to the animal’s ‘soothing’ munching sound.
The four-year-old female angora rabbit, nicknamed ‘Big Bear’, is seen in trending footage dressed in different outfits while chomping on fruit and vegetables.
The small animal has become a little therapist for its nearly one million followers who enjoyed the chewing noise.
The Chinese rabbit owner, who lives in China’s north-eastern Heilongjiang province, said that she started posting videos in 2016 to document her pet’s daily life.
She told Chinese media: ‘One time I randomly posted a video of [the rabbit eating fruit] and I realised people really liked it. [They] really liked listening to its chewing sound.’
The owner has claimed that her pet rabbit is mainly fed with hay. It only has a small amount of fruit or vegetables as snacks when they are filming videos.
Over 800,000 Chinese web users have swarmed to watch and listen Big Bear munching on fruit and making the crunchy noise.
One commenter wrote: ‘The sound is so soothing and the little rabbit is so adorable. I’m in love with her!’
Another fan replied: ‘This sound is so awesome. I can’t stop listening to it.’
This type of content is also known as ASMR, a huge online phenomenon that is said to help calm people and even beat anxiety or insomnia.
ASMR, or autonomous sensory meridian response, is the feeling of a tingle-like sensation in the head, neck, spine and even legs that make people feel sleepy and relaxed, and can be triggered by certain noises and visuals, including whispering and stroking.
The triggers are bizarrely mundane, a fact that is borne out across the nearly 80 million videos dedicated to ASMR which are available on YouTube.
Most of them involve people scrunching plastic, tapping surfaces, popping bubble wrap, folding laundry, whispering in different accents and even recording sounds of biting and chewing food.
Others have produced the ‘soothing’ sounds by feeding their pets different kinds of snack, such as fruit, vegetables or raw meat.