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CHOICE reveal the best supermarket bargain buys

A $1.39 bottle of tomato sauce, an unlikely loaf of bread and a $2.79 block of unsalted butter are among the best budget supermarket buys, according to consumer experts.

Australian consumer advocate CHOICE has revealed the top supermarket-owned products from Aldi, Coles and Woolworths following a blind taste test of more than 70 grocery items.

Besides its affordable price tags, the food industry judges found the house brands tasted no different from well-known labels, with some even outshining the expensive alternatives that often cost more than double.

‘House brand products have really improved in quality recently, and often score well in our testing,’ CHOICE food editor Rachel Clemons said.

‘They’re a good option if you’re looking to save a bit of money on your grocery bill, as they’re usually a fraction of the price of more premium products.’


Aldi’s Colway tomato sauce ($1.39) squeezed out its bigger rivals to take out the top spot in the condiment category with a stellar 70 per cent.

Woolworths ($1.50) and Coles ($1.50) were also praised after beating out fan favourites such as Heinz, MasterFoods and Fountains.

Surprisingly, Coles ($4.50) came out on top with its gluten-free white bread with a credible 77 per cent, proving just how far the dietary has come in recent years.

Of the breads tested, Aldi’s Baker’s Life ($1.49) scored 73 per cent, beating Woolworths’ Country White loaf ($2.70).

The cheese industry judges voted Coles’ Mozzarella ($4.20) the best house brand on the market after scoring the product 80 per cent.

Woolworths Mozzarella ($4.20) came second with 76 per cent, followed by Aldi’s Westacre Tasty Light ($3.99) with just 66 per cent.

Despite its low rating, the experts found Aldi outscored 15 other varieties including popular household names such as Coon and Bega.

Beautifully Butterfully ($2.79), which is one of Aldi’s exclusive brands, scored the highest rating of 83 per cent in the ‘best butter’ category.

Coles Australian butter ($3.25) received 76 per cent, followed by Woolworths’ Macro Certified Organic’s salted butter ($3.70) with 72 per cent. 

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