British citizens are being urged to abandon fast fashion in order to safeguard the environment.
Campaigners said the country has to “put the brakes” on fast fashion because of the environmental damage it creates.
Friends of the Earth claims that new garments are “exciting to buy,” yet they generate mountains of waste and add to the plastic pollution catastrophe. “A big majority of new clothing is made from synthetic textiles, which shed tons of plastic microfibres into our environment every year when they are washed,” charity spokeswoman Camilla Zerr noted. These plastic fibers can be ingested by fish and other sea species, posing a threat to our food supply. It’s past time to put a stop to the fast fashion business and the considerable environmental damage it causes.”
According to the Environmental Audit Committee, 300,000 tons of clothing wind up in residential bins each year, with 20% going to landfill and 80% being burnt.
Fast fashion, which involves mass-producing garments at a low cost, has resulted in the UK sending £140 million worth of clothing to waste every year.
However, during the pandemic, a growing love for nature and a surge in more eco-conscious consumption has resulted in a shift away from this culture.
The shift toward sustainable fashion has “gained pace” in the previous 18 months, according to the CEO of Thriftify, an online marketplace for charity shops.
“Consumers are increasingly conscious of the negative repercussions of quick fashion on our planet,” Ronan O Dalaigh stated.
“Rather of buying new, we may considerably reduce our environmental effect by choosing for used things, preventing wasteful manufacturing.”
The Green Britain Needs You campaign, launched by the Daily Express, is encouraging everyone to do their part to save the environment.
The Gen Z generation (born between 1997 and 2015) is said to be responsible for a spike in charity store sales. Older people are turning to online marketplaces and communities like Vinted and Depop to sell, buy, and trade new and used products. “Gen Z cares about our planet significantly more than anyone else,” said James Gaubert, creator of digital fashion firm Republique. Every every one of them has a little bit of Greta Thunberg in it.”
The Royal Society for the Arts recently discovered that 60 percent of Boohoo’s women’s clothes and 57 percent of Boohoo-owned Prettylittlething’s products were created from innovative materials. “Brinkwire News in Condensed Form.”