Black Friday scam warning: ‘Too good to be true’ as Brits lose £538 each

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Black Friday scam warning: ‘Too good to be true’ as Brits lose £538 EACH

According to police, online shopping “bargains” that turned out to be scams cost shoppers £15.4 million over Christmas last year.

Each victim lost an average of £538 as a result of the figure.

Last Christmas, Action Fraud, the national reporting centre for fraud and cyber crime, received reports of 28,049 shoppers being conned out of their money while shopping online, up nearly two-thirds from the previous year.

As a result, according to a Barclays survey, 59 percent of Britons will alter their usual shopping habits this holiday season in search of bargains, with 38 percent planning to shop during the Black Friday sales on November 26.

According to Sky News, 18 percent of Black Friday shoppers said they felt pressured to buy items as soon as possible last year, and 14 percent said they would shop on unfamiliar websites if the prices were particularly good.

“If you think you’ve found a deal that’s too good to be true, it probably is,” says Pauline Smith, director of Action Fraud.

Before you buy something, take a moment to think about it.”

“Always shop with official retailers and follow our simple advice to enjoy online shopping safely and avoid being left empty-handed this Christmas,” she added.

“While the Black Friday and Cyber Monday sales are a great opportunity for consumers to bag a bargain, they unfortunately create the perfect opportunity for fraudsters to target shoppers,” said Ross Martin, Barclays’ head of digital safety. “It’s also important to remember that scammers frequently target victims more than once and use details gathered in the first scam to strike again.”

“Hang up and call back, either on a trusted number or by dialing 159, the fraud hotline, if you receive a call from someone from your bank asking you to do any of these things.”

Please don’t dismiss your concerns; if you’re ever unsure, double-check.”

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