Beauty fans are paying more for their favourite treatments than they were before lockdown, research shows.
Salons have increased prices on everything from manicures to massages to cover the rise in costs since lockdown restrictions lifted, according to Treatwell, Europe’s largest hair and beauty bookings website.
Prices at British salons have increased by an average of 26 per cent, the study reveals. Balyage hair colouring treatments have seen the biggest increase, with prices up by more than 35 per cent compared to March.
The decrease in the number of promotional offers and discounts means customers are taking even more of a hit.
It comes as salons prepare to offer a full range of beauty treatments from Saturday. The change will allow facials, eyelash and eyebrow treatments to take place.
Professionals have been forced to raise prices to make up for the last four months of zero revenue, as well as the cost of purchasing PPE for staff and store premises.
Many salons have also been forced to cut back on the number of appointments to allow for thorough cleaning and to maintain social distancing, further reducing the amount money being brought in.
The ban on walk-in customers means salons rely on appointments being booked in advance.
However, like restaurateurs, many beauty business owners have found their income hit by ‘no-show’ customers who fail to turn up for an appointment without notifying the salon in advance.
Price increases have been seen across the board with highlights (28.6 per cent) and manicures (24.4 per cent) among the most dramatic.
The cost of sugaring, a type of hair removal treatment is up an average of 21.3 per cent compared to pre-lockdown prices, while massages (9.4 per cent) and pedicures 8.4 per cent) have seen smaller changes.
Among the only treatments to decrease in price are men’s hair cuts which are an average of 2.1 per cent cheaper than they were before lockdown.
Barbers and hairdressers were among the first beauty businesses to reopen following lockdown and welcomed their first customers on July 4.
They were followed by beauty and nail salons on July 13, although some treatments, such as eyebrow threading and lash extensions, have remained off-limits.
All treatments including those performed to the face will be allowed from Saturday.
After being forced to shut up shop for more than three months, the hairdressing industry has suffered a catastrophic loss of approximately £1.7 billion in turnover.