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BBC to drop words ‘television’ and ‘radio’ in attempt to appeal to a younger audience

THE BBC is dropping the words television and radio in a “bizarre and ludicrous” attempt to appeal to a younger audience.

Insiders say bosses came up with the plan to appeal to millions of people in the coveted 18-34 age group — who currently prefer streaming services such as Netflix.

The Beeb wants to scrap the broad term BBC Television in favour of BBC Screen in a rebranding exercise that sources say could cost “well over £1million”.

A similar thing has already happened with its radio stations.

The word “radio” is being scrapped from its programming department and replaced with audio, sources say.

A message on the BBC’s website on June 26 confirmed a previous in-house production division formerly called BBC Radio & Music Production was being relaunched as BBC Audio.

Graham Ellis, the £210,000-a-year Controller of BBC Radio had his job title changed to Controller of Audio. A BBC Audio website has also been set up.

BBC News chief Fran Unsworth also hinted at the changes last week, saying the number of traditional TV bulletins will be cut in future as more people watch news online and on phones.

A BBC source said: “BBC bosses are desperate to appear relevant and cool.

“But the fear is this will alienate people, particularly the older market.

Bosses seem more focussed on chasing the youth than focusing on what they should. It’s sad. It’s bizarre and ludicrous.

“They think the words radio and television are dull and old-fashioned.”

Earlier this month The Sun on Sunday revealed the Beeb was spending big on podcasts discussing graphic sex while scrapping free TV licences for all those over 75.

The BBC was approached for a comment.

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