Stylists and influencers say a $9 t-shirt from Kmart is of such high quality, they’re hard-pressed to wear anything else.
Available in-store and online in sizes six to 20, the ‘Short Sleeve Drop Shoulder Tee’ crops high on the arms and comes in five trendy colours: black, white, ‘apricot’ orange, blush pink and Breton stripes.
Budget fashion bloggers have been showcasing its versatility on Instagram, layering the top over silk midi-skirts and tucking it into high-waisted jeans and split-hem trousers.
Canberra blogger ‘This is Genevieve’ said the material is ‘thick, durable and [has] enough structure’ to make it look considerably more expensive than its bargain price tag.
‘Can confirm this $9 tee is amazing,’ she captioned a photo of herself wearing the t-shirt on Monday.
Brisbane blogger Georgia, who posts as ‘Luxe or Less’, replied: ‘So good! I’ve literally worn my white one about five times in two weeks.’
She said it’s ‘getting embarrassing’ how often she’s been wearing the t-shirt and plans to head back to Kmart to buy it in different colours.
Melbourne stylist Deni added: ‘Such a bargain! If I knew Kmart was bringing these out I wouldn’t [have] bought mine from H and M.’
Followers were impressed with the quality and affordability of the top, with one saying: ‘Those sleeves! Another one to add to my list to buy!’
Another said: ‘These Kmart tees are amazing, I think I’m sold on getting one.’
Kmart has engineered a remarkable turnaround in recent years, transforming itself from failing bargain brand to the nation’s one-stop shop for fashion and homewares – largely thanks to unpaid endorsements from social media influencers.
Last month, shoppers stripped the website of a $20 cropped cardigan after it was seen on the feeds of top Aussie bloggers like Tina Abeysekara, who posts as ‘Trash to Treasured’.
The trendy and comfortable ‘Crop-Button Cardigan’ swiftly sold out in sizes six through 12, with limited stock of 14-16 and 18-20 left online.
Melbourne blogger and mum-to-be Jess Dakota said she is ‘still obsessing’ about the affordable knit that’s ‘so easy to style and wear’ over her blossoming baby bump.
Canberra blogger ‘This is Genevieve’ paired the cardigan with white high-waisted jeans and said she bought a size bigger than normal for a loose, over-sized fit.
‘The material looks great. Might have to go searching for it,’ one follower replied.
Another said: ‘You make this look so good!’
Sydney influencer Angel Perez, who posts under the handle ‘Styling Mum and Bub’, built three looks around the cardigan, styling the first with espadrilles and dark wash jeans and the second with a slinky silk maxi-dress and point-toe heels.
For the third, she turned the material inside-out to hide the buttons and wore it over a grey pleated midi-skirt and beige ankle boots.
Followers said Ms Perez had ‘styled it perfectly’ and praised her keen eye for fashion.
One said: ‘I love all these looks. Your creativity is at another level. And how lovely you look!’