After Brexit, the UK may be able to finally prohibit endless ‘box-ticking’ warnings on websites.
POLITICIANS intend to take advantage of the new freedoms granted by Brexit to remove the onslaught of cookie warnings that appear every time you visit a new website.
You’re undoubtedly used to the continual onslaught of cookie warnings that appear every time you visit a new web page. These messages are intended to explain in clear terms all cookies and trackers that are active on the website… However, most websites will say something along the lines of “This website utilizes cookies to ensure you have the best experience possible,” with a link to “learn more.” That’s all there is to it.
There is no way to disable the cookies or adjust the trackers that are currently active. As a result, this well-intentioned attempt becomes a major pain in the neck, as you won’t be able to interact with the website until the warning notice has been deleted.
That may soon change for folks in the United Kingdom.
Following the United Kingdom’s exit from the European Union, the country is now free to adopt its own data rules, including the cookie warnings mandated by EU regulations. Britain is now looking to get rid of these messages, according to Digital Secretary Oliver Dowden.
Dowden told The Telegraph that under the current approach, these warning banners will only be required on “high risk” websites. “There’s a lot of unnecessary bureaucracy and box-ticking,” he emphasized, “and we should be looking at how we can focus on safeguarding people’s privacy in as light a touch way as possible.”
A newly-appointed head of the UK data regulator will oversee impending data legislation revisions in the UK. John Edwards, New Zealand’s privacy commissioner, has been revealed as Downing Street’s favoured candidate for the position.
Dowden acknowledged in a press statement that he was “committed” to establish a new data policy that would “provide a Brexit dividend” to UK citizens and businesses.
“This means pursuing intriguing new international data collaborations with some of the world’s fastest-growing economies, for the benefit of both British businesses and customers. It entails “reforming our own data rules so that they are based on common sense rather than box-ticking,” according to the text.
Concerning those obnoxious cookie warnings. Stop tracking your clients if you want to be ethical. Period. Don’t issue some ludicrous warning. Simply put, don’t track. Ever. If necessary, inform everyone who visits your website. “Brinkwire News in Condensed Form.”